Hyundai Worldwide Global Navigation
Hyundai Announces 2010 FIFA World Cup™
National Team Slogans
(Seoul, Korea) As one of the six FIFA top partners, Hyundai Motor Company announced national team slogans of 32 countries which have qualified for the 2010 FIFA World Cup™ South Africa. More than 52,000 football fans around the world participated in the automaker’s sole and exclusive program, ‘Be There with Hyundai (BTWH),’ to compete in the creation of slogans for their national teams.
BTWH program retained its reputation as one of the most successful marketing programs during the 2006 FIFA World Cup™ Germany, sparking huge media interest. In collaboration with FIFA, the program was once again carried out for the 2010 FIFA World Cup™. The participants submitted their team slogans from December 2009 to March 2010 through Hyundai’s 2010 FIFA World Cup™ micro-website (online), fifaworldcup.hyundai.com, and worldwide sales and service networks (offline). Local distributors and dealers that have participated in the planning and execution were impressed and, in some cases, even overwhelmed by the results.
The winning team slogans of the ‘Be There with Hyundai’ program, selected through online voting on the FIFA.com website from April 26 to May 10, will be decorated on 32 national team buses with their national team colors and flags. The program harnesses the powerful emotions of football fans to generate high levels of media exposure.
Winners of the Hyundai BTWH program in each World Cup™ participating country will be awarded with Hyundai’s stylish subcompact hatchback, i10, or an equivalent model available in the local dealership as a prize.
● 32 Winning Team Slogans of ‘Be There with Hyundai’ Program
| Country | Slogan in Local Language | Slogan in English |
| Algerie | | Star and crescent with one goal: Victory! |
| Argentina | Última parada, la gloria | Last stop: Glory |
| Australia | Dare to Dream, Advance Australia |
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| Brazil | Lotado! O Brasil inteiro está aqui dentro! | The whole of Brazil is in here! |
| Cameroon | Les lions indomptables sont de retour | The Indomitable Lions are back |
| Chile | Roja la sangre de mi corazón, Chile campeón | Red is the blood of my heart, Chile will be Champion |
| Cote D Ivoire | Eléphants, battons nous pour la victoire! | Elephants, let's fight for victory! |
| Denmark | Det eneste der kræves, er et dansk hold og en drøm | All you need is a Danish team and a dream |
| England | Playing with Pride and Glory |
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| France | Tous ensemble vers un nouveau rêve bleu | All together for a new dream in blue |
| Germany | Auf dem Weg zum Cup! | On the road to get the Cup! |
| Ghana | The hope of Africa |
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| Greece | Η Ελλ?δα ε?ναι παντο?! | Greece is everywhere! |
| Honduras | Un país, una pasión, ¡5 estrellas en el corazón! | One Country, One passion, 5 Stars in the heart |
| Italy | Il nostro Azzurro nel cielo d'Africa | Italian Azzurro on African sky |
| Japan | 侍魂はくじけない！日本勝利！ | The Samurai spirit never dies! Victory for Japan! |
| Korea DRP | 또다시 1966년처럼, 조선아 이겨라 ! | 1966 again! Victory for DPR of Korea! |
| Mexico | ¡Es tiempo de un nuevo campeón! | It is time for a new champion! |
| Netherlands | Let niet op de grote 5, maar pas op voor de oranje 11 | Don't fear the big five, fear the Orange eleven |
| New Zealand | Kickin’ it Kiwi style |
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| Nigeria | Super Eagles super fan united we stand |
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| Paraguay | El león Guaraní ruge en Sudáfrica | The Guarani lion roars in South Africa! |
| Portugal | Um sonho, uma ambição…Portugal campeão! | One dream, one purpose… Portugal victorious! |
| Republic of Korea | 승리의 함성, 하나된 한국 | The Shouts of Reds, United Republic of Korea |
| Serbia | Igramo srcem, vodimo osmehom! | Play with the heart, lead with a smile! |
| Slovakia | Rozbehnime to: Slovensko do toho! | Shake the green field: Go Slovakia! |
| Slovenia | Z enajstimi pogumnimi srci do konca | With eleven brave hearts to the end |
| South Africa | One nation, proudly united under one rainbow |
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| Spain | Ilusión es mi camino, Victoria mi destino | Hope is my road, victory my destiny |
| Switzerland | Hopp Schwiiz! - "Hop Suisse!" - "Forza Svizzera!" - "C'mon Switzerland!" |
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| Uruguay | El sol brilla sobre nosotros. ¡Vamos Uruguay! | The sun shines upon us. Go Uruguay! |
| USA | Life, Liberty, and the Pursuit of Victory! |
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▶ Attachment: renderings of 32 national team buses
