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Hyundai Motor And Rockar Lauches a Groundbreaking New Digital Retail Experience

2014.11.06 16:00:00 No. 3665
Hyundai Motor And Rockar Lauches a Groundbreaking New Digital Retail Experience

Hyundai Motor And Rockar Lauches a Groundbreaking
New Digital Retail Experience
  • World’s first digital retail experience covering every aspect of buying a new car launches today, with unique digital store open for business at Bluewater – Europe’s leading retail and leisure destination – to support the online experience


  • Research, choose, and buy a new Hyundai at home or in-store, with no obligation to talk to anyone


  • Part-exchange, finance options and servicing that is available seven days a week, all part of the innovative offering


  • Possible to buy a new car in full online in just five minutes
High Wycombe, 6 November, 2014 – Hyundai Motor and digital retailer, Rockar today unveiled the world’s first digital automotive retail experience – Rockar Hyundai.
Rockar Hyundai is an innovative approach to new car buying which meets the needs of modern shoppers who are comfortable with purchasing online.
It provides a truly customer-focused experience that allows visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai – with cash or various finance packages – all at the click of a mouse or touch of a button.
Accessed via, they can buy a car 24/7 in as little as just five minutes from their home or office using a computer, tablet PC or smartphone.
The online portal is supported by a physical store at Bluewater in Kent, Europe’s leading retail, leisure and entertainment destination. It attracts 27 million visitors a year, and serves one of the largest and most affluent catchment areas in the UK.
Staffed by highly trained and knowledgeable ‘Rockar Angels’ rather than traditional salespeople, it’s designed to provide a buying experience that puts the customer in complete control.
Two years in development, Rockar Hyundai’s pioneering digital retail platform has been designed to be easy-to-use, flexible, convenient and completely transparent. The ‘no-haggle’ pricing means everyone pays the same. Throughout the process, customers need never speak to anyone if they don’t want to.
Furthermore, Rockar Hyundai is enhancing the ownership experience with vehicle servicing. It offers customers the chance to bring their car back to the Bluewater store – perhaps as they shop, visit the cinema or have lunch with friends – for regular routine maintenance.
Simon Dixon, founder of who has been involved in automotive retail for 20 years commented: “The Rockar Hyundai partnership has the customer truly at its heart. It is all about putting the customer in control. We want to make buying a new car a pleasure whether you’re at home on your sofa or at our modern digital store in Bluewater.”
Tony Whitehorn, President and CEO, Hyundai Motor UK, commented: “Hyundai believes in putting the customer first and making sure that they have a great experience when buying and owing a car. Rockar Hyundai is exciting and innovative. It utilises the latest technologies to make life easier for car buyers.
Traditional car dealerships will always have a vital role to play in the car buying and ownership experience. However, this online and in-store option gives customers another choice to fit around their busy lives.” concluded Whitehorn.
Robert Goodman, Bluewater’s General Manager, added: “The key drivers of Bluewater’s success are evolution, innovation and experience.  This exciting new digital store from Rockar Hyundai exemplifies these themes to create something quite unique.  The selection of Bluewater for such a groundbreaking idea highlights its position at the forefront of the industry.”
To celebrate the launch, Rockar Hyundai is offering the first 100 customers who purchase a car online or in-store 3 years of free servicing.
For more information visit


About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell. 
More information about Hyundai Motor and its products can be found at: or

About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top ten car manufacturers in the UK and last year sold a record 77,500 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.
Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at

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