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Hyundai Motor Brasil Gains Highest Awareness in Social Network Channels
- Hyundai Motor Brasil’s Facebook page exceeds more than 6 million fans
- Hyundai Motor Brasil advances engagement with customers and fans through social network activities
Dec. 2, 2015 – Hyundai Motor Brasil surpassed 6 million fans on Facebook, becoming an automaker with the highest number of fans on the country’s social network in just three years of operation. Impressive number of 1 million fans were added just during the last couple of months, motivated by the enhancement of the local car model, HB20.
Cassio Pagliarini, Marketing Director at Hyundai Motor Brasil, said, "We have a team dedicated to monitor, understand and respond to 100% of interactions on Facebook in a time span of about three hours. We also create unique and relevant content for each fan's profile on a daily basis". He also emphasized that the team focuses more on the way that the brand followers are treated than just increasing the number of fans.
Appointed in 2014 by Social Bakers, an online provider of social media analytic tools, as one of "Smart Storytellers", Hyundai Motor Brasil fan page on Facebook is an important channel of promoting relationship with customers and admirers, performing about 1,000 interactions a month.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com