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Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

2019.11.08 08:31:00 No. 16341
Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

• Hyundai CRADLE’s Mobility Innovators Forum 2019 brings together leaders from various fields to discuss future opportunities
• Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to shape future mobility
• Hyundai Motor Group to study human-centered quality of cities through advisory group and Future City Project

MENLO PARK, Calif. / SEOUL, November 7, 2019 – Hyundai Motor Group announced that its direction for future mobility will be shaped by a human-centered philosophy. In a keynote speech delivered by Executive Vice Chairman (EVC) Euisun Chung at the Mobility Innovators Forum (MIF) 2019, the Group announced its commitment to realize innovation for the progress of humanity.

Hyundai Motor Group believes that technology and innovation should be directed towards serving the needs of people. So this year's theme, human-centered mobility, was chosen to highlight the importance of designing new mobility concepts that support the flourishing of people and their communities.

“Cities and mobility services were developed for humans from the very beginning,” said EVC Chung. “That’s why we are making a wide range of efforts to study a human-centered future from a broader humanities perspective.”

To this end, Hyundai Motor Group has set up the Human-Centered City Advisory Group that comprises of experts from various fields such as engineering, urban planning, and psychology. With input from the advisory group, Hyundai Motor Group has been developing a blueprint for future cities since early this year with the aim of publishing the research results by 2020. Hyundai Motor Group has also been conducting the 2050 Future City Project to make predictions on future cities in different regions to serve as a guideline for future smart city development.

The Mobility Innovators Forum 2019 is a conference hosted by Hyundai CRADLE to bring together leaders from different disciplines like technology, energy, policy, design, and academia to discuss challenges and opportunities. This year’s fourth annual event, held at Pier 27 in San Francisco, included networking meetings and a startup arcade with promising startups from around the world.

Speakers included architect Peter Calthorpe, H2Energy chairman of the board Rolf Huber, and Head of Uber Elevate Eric Allison, as well as Rimac Automobili Founder and CEO Mate Rimac and Grab co-founder Hooi Ling Tan.

Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies early-stage startups that enable a range of disruptive and transformative innovations, including mobility services, artificial intelligence, robotics, smart energy, smart cities, and cyber security.

<MIF 2019 Program>

Opening Keynote

    Euisun Chung
                        Executive Vice Chairman, Hyundai Motor Group 
Future City for Humanity

Speaker           Peter Calthorpe
                        Senior Vice President, HDR

Moderator        Darton Ito
                        Director of Innovation, SFMTA
Future Role of Hydrogen for Future Cities and Society

Speaker           Rolf Huber
                        Chairman of the board of directors, H2Energy

Moderator        Jaimie  Levin
                        Director, West Coast Operations
Sustainable Mobility Beyond Multi-Modal

Speaker           Carlo Van de Weijer
                        Director, Eindhoven AI Systems Institute

Moderator        Rasheq Zarif
                        Managing Director & Future of Mobility tech sector leader, Deloitte
                               Hooi Ling Tan
                        Co-Founder, GRAB
Application for New Air Mobility

Speaker          Eric Allison
                        Head of Uber Elevate

Moderator       Uma  Subramanian
                        CEO, Aero Technologies
                               Mate Rimac
                        Founder & CEO, Rimac
Panel Session: Interior is the New Exterior

Panel               EulHo Suh
                        Principal & Founder, Suh Architects
                               KyungEn Kim
                        Design Principal, Suh Architects
                               Nuri Golan
                        Managing Director, Lear Innovation Ventures
                               David J. Byron 
                        Manager, Design + Innovation Strategy

Moderator       Grace  Hwang
                        Lecturer, Stanford School of Medicine
Prospect of Universal Mobility

Speaker          Marilyn Golden
                        Senior Policy Analyst, Disability Rights Education & Defense Fund

Moderator         Susan Henderson
                        Executive Director, Disability   Rights Education & Defense Fund

– End –

About Hyundai Motor Group
Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all.

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