Hyundai Motor Lights up Milan with Innovative Installation Art

2013.04.02 18:00:00 No. 1695

Hyundai Motor Lights up Milan with Innovative Installation Art

- ‘Fluidic – Sculpture in Motion’ to receive dramatic unveiling on April 8

April 2, 2013 - Hyundai Motor Company is set to mark its third consecutive year of involvement in Milan Design Week with an exciting and interactive light installation, inspired by the brand’s fluidic sculpture design language.

Reflecting the signature design featured on Hyundai cars, ‘Fluidic – Sculpture in Motion’, which will be unveiled at a press preview on April 8 in the Art Point Room of the ‘Temporary Museum for New Design’ in Milan, Italy, is on display throughout Milan Design Week (April 9 – 14, 2013). The unique installation, occupying 1,000 square meters and incorporating 12,000 luminescent spheres, creates dynamic virtual sculptures using lights, conveying the essence of fluidic sculpture – the inspirational role played by nature and the ability to continuously adapt to the changing environment.

The installation will be accompanied by a program of entertainment specially created by renowned German choreographer Nikeata Thompson, combining performance art, music and dance, on April 8 for press. The installation will be made available to the public on April 13 and 14 accompanied by DJ sets from Jan Jelinek of SCAPE.

In addition to conveying Hyundai’s design language, the innovative installation will allow visitors to influence its constantly evolving shape. The installation senses human presence, allowing the creation of new and striking three-dimensional images that can be manipulated by gestures. More details on the installation will be released on April 8.

Hyundai at Milan Design Week
Press preview : Monday April 8, 15:00-20:00
Hyundai event by invitation
‘Fluidic Art meets Fluidic Sound’ Performance : Monday April 8,19:00-21:30
Accredited media : Tuesday April 9 ~ Friday April 12, 22:00–23:00
Public : Saturday April 13 ~ Sunday April 14
Jan Jelinek (SCAPE) Special : Saturday April 13 DJ set 20:00~21:00
Sunday April 14 DJ set 15:00 ~16:00
Location : Art Point Room - Superstudio Più, Via Tortona 27
Exhibition area : 1,000 m²

Milan Design Week
Launched in 1961, Milan Design Week is held every year in April, featuring the latest in furniture and design from countries all over the world. It is considered the largest event of its kind with as many as 13,000 of the world’s leading furniture designers showcasing their latest designs in a single event.

About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.
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Contact
Global PR Team
Globalpr@hyundai.com
+82 (0)2 3464 2152 ~ 2160
Twitter: @hmcglobalpr