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Hyundai Motor supports top European skiing championships with provision of SUVs

2013.02.08 13:00:00 No. 1572
Hyundai Motor supports top European skiing championships
with provision of SUVs
  • 37 Hyundai vehicles presented to organizing committee of Fiemme 2013
  • Part of ongoing sponsorship of FIS Nordic World Ski Championships


Offenbach, 7 February 2013

Hyundai Motor Company’s ongoing support of Europe’s most popular sporting competitions has continued with the presentation of 37 SUVs to the organizing committee of the forthcoming round of the FIS Nordic World Ski Championships, Fiemme 2013, held in northern Italy from 20 February to 3 March.
At a recent ceremony 21 examples of the ix35 SUV and 16 examples of the New Generation Santa Fe were handed over to the Fiemme 2013 Organizing Committee.  The cars will be used to transport athletes, coaches, FIS officials and equipment, while generating brand visibility.
The ceremony took place at the famous Predazzo ski jump in northern Italy, which will host the Fiemme 2013 ski jumping events, and was attended by Mr Pietro de Godenz, President of Fiemme 2013 Organizing Committee and Mr Seong Nam Kim, President of Hyundai Motor Company Italy (HMCI).
Mr Pietro de Godenz, President of Fiemme 2013 Organizing Committee, said: “We’re very happy to have Hyundai as vehicle supplier to Fiemme 2013.  We can experience a variety of terrain and weather conditions, and have large numbers of people and items of equipment to move between venues, so the ix35 and New Generation Santa Fe are the ideal cars to meet our needs.”
Mr Seong Nam Kim, President of Hyundai Motor Company Italy, commented, “Nordic Ski offers some of the biggest thrills of any sporting event.  Such brilliant moments are something Hyundai is always happy to help deliver.  As a citizen of Europe, Hyundai is delighted to support a sport that’s close to the heart of many Europeans, in the outstanding scenario of the UNESCO-awarded Dolomiti mountains.”
The ski-jumping venue at Predazzo will be home to a Hyundai car display and dedicated information booth, while Hyundai vehicles will be on show at Lago Tesero, where Fiemme cross-country ski events will be held.
Hyundai began its sponsorship of ski jumping events in early 2012. It is currently sponsoring also the Ski Flying Championship and the Ski Jumping World Cup. The Ski Jumping World Cup, which is being held at this moment, encompasses 17 competitions in nine countries. Nine out of 17 competitions have recently come to a close with much success, and three more are to kick off in Germany starting 9 February.

About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates.  Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 80.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
Further information about Hyundai Motor and its products is available at

About Hyundai Motor Europe
The company designs, engineers and manufactures cars in Europe, specifically for European consumers.  In 2012, Hyundai achieved European sales of 444.000 units, taking a new-car market share of 3,5%.  Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe.  And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which is shortlisted for Europe’s 2013 Car of the Year award.  Hyundai sells cars in 28 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Triple Care warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at

For individual information please contact:
Andreas Brozat
Phone: +49-69-271472-412
James Parsons
Phone: +49-69-271472-402

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