Hyundai Motor to Bring Fans Together to Enjoy
2014 FIFA World Cup BrazilTM
- Hyundai Fan Parks across Europe and Australia to share the passion and atmosphere of the tournament
- Host cities named as Berlin, Madrid, Torino, Sarajevo and Sydney
- More than 10 million football fans have already watched the beautiful game at Hyundai Fan Parks
May 27, 2014 – Hyundai Motor, Official Partner of the 2014 FIFA World Cup Brazil™, has today announced the five locations it will bring football fans together to experience and share the passion and excitement of the world’s most-popular sporting event.
As is tradition at major tournaments, Hyundai Motor will host thousands of football supporters at its hugely-popular Fan Parks, venues where fans can cheer for their teams with friends and family while watching the matches live on large screens. Hosted at five major cities – Berlin (Germany), Madrid (Spain), Torino (Italy), Sarajevo (Bosnia and Herzegovina) and Sydney (Australia) – fans will be able to experience the exciting atmosphere of the month-long tournament.
Since their introduction at the 2006 FIFA World Cup Germany™, Hyundai Fan Parks have enabled more than 10 million football fans to enjoy the beautiful game together with friends and fellow supporters.
“We are very excited about bringing back Hyundai Fan Parks, one of Hyundai Motor’s signature FIFA World CupTM programs,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer. “In particular, we expect our new digital initiatives to increase interaction between Fan Park participants and enhance the excitement of the games.”
Football lovers around the world are now able to share their passion online through Hyundai Motor’s new ‘Pin My Fan Park’ program, part of the online activities available at the
brand’s dedicated World Cup microsite (http://worldcup.hyundai.com). The brand’s new online portal allows fans to support their team and show their passion for the game by sharing texts, music playlists, photos and videos, as well as playing games and winning prizes.
Additionally, Hyundai Motor recently launched its official FIFA World Cup™ TV commercial featuring the company’s brand ambassadors, Iker Casillas, Ricardo Kaka, and Oscar Emboaba. The running advertisement is now available at Hyundai Motor’s World Cup microsite (http://worldcup.hyundai.com), while exclusive behind-the-scenes footage from the making of the commercial will also be unveiled at the site soon.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.