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Hyundai outperforms European market for 22nd month
Offenbach, November 24th 2010
The latest figures from automotive industry body ACEA reveal that Hyundai has recorded sales of 300.763 units in Europe during the first 10 months of 2010 – an increase of 3,8% compared to the same period in 2009, in a market that has fallen by 5,0%.
October was the 22nd consecutive month in which Hyundai has outperformed the European market, with sales for the brand down by just 1% in the month while the overall market declined by 16,1%.
Hyundai’s performance during October – selling 26.209 units in Europe – helped to consolidate the brand’s year-to-date European market share at 2.6%. These results reflected strong showings in a number of key markets. For example, Hyundai posted a record market share of 2.4% in Germany for the month of October, while in Spain sales increased by 84% compared to 2009.
The vehicles comprising the efficient i-range line-up have continued to perform extremely well in their respective segments. Designed and built in Europe, the i30 looks set to smash the 100.000 unit barrier in 2010 with 98.500 examples sold so far, a 27% increase compared to last year. The i20 supermini has also contributed to Hyundai’s progress in Europe with a sales increase of 19% compared to 2009.
Further boosting Hyundai’s position in Europe, the ix35 C-segment SUV has seen orders surpass the 100.000 mark since its launch in March 2010. The ix20 B-segment MPV is another successful newcomer in 2010, to be launched in the European markets from November this year.
Allan Rushforth, Vice President at Hyundai Motor Europe, commented, “Hyundai is having a record-breaking year, following the introduction of new models such as the ix20 and ix35 and upgrades to the popular i10, i20 and i30. Furthermore, initiatives such as the transparent warranty package, Five Year Triple Care, have helped to convince European motorists of the benefits of Hyundai ownership.
“We are looking forward to the challenges that lie ahead in 2011. Our focus will be on increasing market share through organic growth by introducing to Europe a number of new vehicles in new segments for Hyundai. At the same time, we will maintain our dedication to customer service excellence through enhancements to the retail network,” Mr. Rushforth concluded.
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