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More to come: Hyundai Motor heralds start of new football season with fan-focused video

2021.08.13 17:00:00 No. 16707
More to come: Hyundai Motor heralds start of new football season with fan-focused video
  • · New video highlights Hyundai Motor’s partnerships with five European clubs ahead of 2021/22 season
  • · For the first time, Hyundai’s logo will be featured on the sleeves of Chelsea FC and Atlético de Madrid jerseys in UEFA Champions League matches
  • · Hyundai will also be sponsoring four women’s clubs, including last season’s UEFA Women’s Champions League finalists, Chelsea FC Women

Offenbach, 13 August 2021 – The new football season is almost underway, and another nine months of sporting drama awaits. To celebrate the occasion, Hyundai Motor has revealed a new video that highlights its partnerships with five European clubs, as well as the vital role that fans play in contributing to the success of their teams.

The 2021/22 football season will soon begin in Europe’s major leagues. Fans across the continent will be returning to stadiums to cheer their teams on – in many cases, for the first time since March 2020. A new Hyundai film emphasises the importance of supporters and highlights some of the company’s successful fan-led sponsorship activations with its partner clubs from previous seasons, promising that there is “more to come”.

“Hyundai is a proud partner of the women’s and men´s teams of some of Europe’s biggest football clubs, and we are really excited about the new season,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “Fans are the lifeblood of any team, and we are looking forward to welcoming them back to the stadiums in 2021/22. Throughout the season, we’ll also be working with our partner clubs on some exciting sponsorship activations – so stay tuned for even more to come!”

Following a short summer break, Hyundai’s partner clubs will enter the new season hoping to build on their successes last time around. As reigning European champions, Chelsea FC will be looking to add the Premier League title to their trophy cabinet in Thomas Tuchel’s first full season in charge as the London side’s first team coach. Meanwhile, 2020/21 LaLiga champions Club Atlético de Madrid will continue to push forward and work together. The club will enter this new season and every competition with fresh eyes. As in previous seasons, both clubs will feature the Hyundai logo on their sleeves in domestic competitions. For the 2021/22 season, Chelsea and Atlético’s shirts will also bear the automaker’s brand emblem in European competitions for the first time.

Hyundai recently extended its multi-year agreement with AS Roma for another season. Last time around, the Italian club qualified for the inaugural UEFA Conference League, and Roma will kick off the new season with two-time UEFA Champions League winner José Mourinho in the managerial hot seat. As with previous seasons, Hyundai’s logo will be featured on the back of the famous red and yellow jersey in most domestic competitions.

Hyundai’s presence will also be felt strongly in Germany’s Bundesliga this season, with the company sponsoring Hertha BSC and UEFA Europa League hopefuls Eintracht Frankfurt. Both clubs have been busy in the transfer market over the summer and will be targeting a successful season, with European qualification at the end of it.

In addition to men’s teams, Hyundai will once again be visible across the major European women’s football leagues. The company has a growing portfolio of women’s clubs, including Chelsea FC Women, AS Roma Women, Club Atlético de Madrid Femenino and Eintracht Frankfurt Women.

Hyundai’s pan-European football strategy

Having been present in both national and international football competitions for more than 20 years and serving as a long-term partner of FIFA since 1999, Hyundai will soon be participating in a number of activations for the upcoming FIFA World Cup Qatar 2022™.

Hyundai is not just a sponsor of Europe’s leading football clubs but also a partner for their fans, too. Through its pan-European football strategy, Hyundai actively supports fans through their sponsorships with Chelsea FC in the UK, Club Atlético de Madrid in Spain, AS Roma in Italy, as well as Hertha BSC and Eintracht Frankfurt in Germany.

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About Hyundai Motor Europe HQ

Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. It is the regional headquarter responsible for over 40 markets with more than 3,000 outlets, taking a 3.6 per cent market share in 2020 (ACEA data). 75 per cent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories primarily serving Europe: in the Czech Republic and Turkey.

As of January 2021, Hyundai has one of the youngest product ranges of any manufacturer, with almost all models younger than 1 ½ years old. More than 75 per cent of Hyundai’s line-up in Europe is now available as an electrified version, and the company plans to electrify its entire European line-up by 2025. Furthermore, Hyundai is a pioneer in zero-emission mobility, including its fully-electric subcompact SUV KONA Electric, its second-generation fuel cell electric vehicle NEXO, and the recently-launched battery-electric IONIQ 5, the first model in its new IONIQ line-up brand. In 2020, more than 13 per cent of Hyundai cars sold in Europe, or nearly 60,000 units, were zero-emission vehicles, making Hyundai one of the leading manufacturers in terms of fleet share as well as total sales of zero-emission vehicles in Europe.

Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.

More information about Hyundai Motor Europe HQ and its products is available at

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

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