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Hyundai Motor's groundbreaking GENESIS, launched in 2008, embodies Hyundai Motor's vision of an ideal premium sedan that passed rigorous performance tests and thorough quality controls. The car was awarded the North American Car of the Year at the North American Internation Auto Show in January 2009. The second-generation model integrates an advanced HTRAC all-wheel-drive system and elevated Hyundai Motor's brand value through competing with the world's most prestigious premium cars.
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