HYUNDAI MOTOR COMPANY
MIDDLE EAST OFFICE
of December 2012
Hyundai launches premium lounges across the Middle East
Reinforcing Hyundai Motor Company’s new ‘Modern Premium’ brand direction, Hyundai’s Middle East distributors have now rolled out a network of premium lounges across the region. The unified design and implementation of premium lounges in Hyundai showrooms ensures that customers enjoy premium levels of treatment even before stepping into one of Hyundai’s premium models.
- New premium lounges launched across the Middle East
- Hyundai customers also benefit from Premium Assurance Programme
Salesmen and saleswomen who have been specially trained on Hyundai’s premium range of cars, the Centennial and Genesis, are on hand to assist customers in a dedicated reception area.
Tom Lee, Head of Hyundai Middle East’s Regional Headquarters, commented: “The premium lounges have been established across the Middle East to offer customers an exclusive and luxurious experience. The premium range is receiving increased recognition across the region, with the Centennial recently being named 2012 Car of the Year by leading motoring magazine Sport Auto, and now customers can relax and enjoy a premium experience in our showrooms.”
Hyundai premium car owners are offered a comprehensive Premium Assurance Programme throughout the Middle East. Customers buying a brand new Centennial or Genesis can enjoy a five-year unlimited mileage manufacturer warranty, plus free service contract for three years or 60,000km. Hyundai will also include a guaranteed buy-back value, up to 3 years roadside assistance and provide the customer with their very own premium service advisor under the terms of the programme.
Hyundai is the fourth largest automotive company in the world and, with its premium range of cars, has expanded into the luxury car segment to compete with existing automotive companies such as BMW, Mercedes and Lexus. In 2013, Hyundai is set to place the focus on its premium models and customers even more than before.
Testament to Hyundai’s upwards growth in 2012, over 3.18 million cars have already been sold worldwide year-to-date. Sales are increasing due to Hyundai’s commitment and investment, offering better quality product than ever before, new marketing strategies and improved distributor networks. The Middle East has played a key role in this growth, with a 6% increase in sales up to November, from 262,692 units in 2011 to 278,515 units sold in 2012.
Further information about
Motor Company and its products is available at:
For more information, please contact:
Jodie Davies – Account Director
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 56 7995727
Jonathan Kanaa - Account Executive
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 50 857 7868
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including the U.S., China, India, Russia, Turkey, the Czech Republic and Brazil -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com
About Hyundai Middle East
Hyundai Motor’s Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Managing Director for the Middle East, Tom Lee. Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Hyundai announced that it recorded its best ever sales across the whole Middle East region in 2011, selling over 283,953 vehicles, an increase of 40%. Across the GCC and Levant, Hyundai’s record-breaking 2011 sales were led by its luxury models - the Genesis and Centennial - which saw sales increase by 90%, as well as the Elantra and second biggest seller and ever-popular Accent. The SUV line-up (Tucson, Santa Fe and Veracruz), also performed well, with sales up 4%.