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Hyundai Motor Partnership with MDGo to Enhance Vehicle Safety through AI Accident Analysis

2019.06.10 06:00:00 No. 16255

Hyundai Motor Partnership with MDGo to Enhance
Vehicle Safety through AI Accident Analysis

 


  • - Hyundai Motor continues to focus on caring for its customers by exploring the next generation of
  • vehicle safety systems
  • - Innovative artificial intelligence technology predicts driver injury severity, enabling early assessment
  • of required medical response
  • - The new partnership will guide and enhance implementation of future active and passive vehicle
  • safety systems



SEOUL, June 10, 2019 – Hyundai Motor Company is partnering with MDGo, an Israeli start-up specializing in medical artificial intelligence

(AI) systems, to help shape the next generation of advanced vehicle safety systems.


Hyundai Motor and MDGo will co-develop connected services that bring the worlds of health and automotive closer than ever.

The initiative is a key part of Hyundai Motor’s philosophy of caring for its customers, and also contributes towards its vision

for ‘connected mobility’.


MDGo’s intelligent injury analysis system uses an elaborate AI algorithm that measures the attributes applied to the passengers

in real-time and alert emergency services and medical facilities to a driver’s likely injuries following a road traffic accident.

Using the spectrum of sensors in the car and MDGo technology, Hyundai Motor will be able to send emergency services a

wealth of data like injury level information and safety system activation. Crucially, the innovation will secure golden time* that

enable emergency services to assess the required scale of response and deploy appropriately skilled medical personnel

before arriving at the scene of an accident.


MDGo possesses exceptional AI analysis technology optimized for driver safety,” said Youngcho Chi, President and Chief Innovation

Officer at Hyundai Motor Group. “Through this technology, we expect a significant improvement in the emergency medical services

of vehicles in the short-term while our long-term goal is to provide innovations in passenger experience of vehicle safety utilizing

new technology that enable real-time physical monitoring.”


We are excited to partner with one of the world's leading car manufacturers to bridge the gap between vehicle and medical,”

said Itay Bengad, Chief Executive Officer at MDGo. “Hyundai shares our vision to provide life-saving services by utilizing the

constantly growing stream of vehicle data to improve passenger safety.”


The MDGo AI technology interprets accident data and compiles numerous sets of insights regarding the occupants and the vehicle.

Within seven seconds of impact, emergency services are sent a detailed analysis of potential injuries, communicated

through medical terms.


The AI system is continually learning and refining its interpretation of different accident scenarios. This process of iterative

enhancement is facilitated by hospitals inputting real data on patients’ injuries, which the system compares to its prediction to

further refine its analysis.


The new partnership will also help Hyundai to enhance the active and passive safety capabilities of its vehicles. Big data gathered

from detailed, intelligent analysis of multiple accident scenarios will inform Hyundai of how to bolster crash structures and integrate

new technologies to overcome issues identified by the AI analysis.


Hyundai Motor’s vision of ‘freedom of mobility’ encompasses limiting accidents and their impact on customers. When paired

with the company’s exploration of ‘connected mobility’ through connected vehicles, this innovation looks set to deliver a major leap

forward in driver safety.


This latest customer-focused development follows other medical-related announcements by Hyundai Motor, such as the development

and future commercialization of the world’s first multi-collision airbag system, plus an innovative technology that assists
hearing-impaired drivers. The company presented another innovation at CES 2019 – a future-focused first-responder vehicle

named ‘Elevate’. This ‘Ultimate Mobility Vehicle’ was developed to be the first-ever vehicle with moveable legs, enabling emergency

services to cross hazardous terrain to reach victims of natural disasters.


Additionally, last year, Hyundai demonstrated another medical innovation in Korea, using its NEXO fuel cell vehicle. While

traveling autonomously, the vehicle communicated with physicians, sharing a passenger’s medical information in real-time,

including blood pressure and heartbeat data.


Hyundai Motor’s partnership with MDGo is the eighth successful project by Hyundai CRADLE Tel Aviv. Prior to MDGo, Hyundai

CRADLE Tel Aviv saw through various partnerships including, Allegro.AI (deep learning development tool), AudioBurst

(AI based audio platform).


*golden time : period of time following a traumatic injury during which there is the highest likelihood that prompt medical and

surgical treatment will prevent death




- Ends -

About Hyundai CRADLE

Hyundai CRADLE is Hyundai Motor’s corporate venturing and open innovation business, which partners and invests extensively in

prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies newly

established startups that focus, amongst others, on ‘Disruptive Innovations’, including mobility services, artificial intelligence,

robotics, smart energy solutions, smart city and cyber security.



About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond, offering a
range of world-class vehicles and mobility services in over 200 countries. Employing more than 120,000 staff worldwide, Hyundai

sells about 4.6 million vehicles globally. Hyundai Motor continues to enhance its product line-up with vehicles built on solutions

for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV.


More information about Hyundai Motor and its products can be found at: 

http://worldwide.hyundai.com or http://globalpr.hyundai.com

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release.

However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy

of any information interpreted and used by the reader. 


Contact:

Jin Cha
Global PR Team / Hyundai Motor

sjcar@hyundai.com

+82 2 3464 2128

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