Visit Hyundai in your country/region
Release

Hyundai Motor Sponsors Exploration of Korean Calligraphy at Los Angeles County Museum of Art

2019.06.12 00:00:00 No. 16258

• Hyundai Motor illuminates history of Korean calligraphy as part of a 10-year sponsorship at Los Angeles County Museum of Art (LACMA)
• Hyundai supports worldwide art initiatives this year, including sponsorships at Venice Biennale Korean Pavilion, Tate Modern and MMCA  


SEOUL/LOS ANGELES, June 12, 2019 – “Beyond Line: The Art of Korean Writing,” the first major U.S. survey to examine the history of Korean calligraphy, will be accessible to the public through a partnership between Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA). 


Beyond Line runs at LACMA -- the largest art museum in the western United States -- from June 16 through September 29. It explores the role of calligraphy in Korean society by shedding light on the lives and legacies of writers from prehistory through today, a narrative spanning nearly two millennia.  
     
Featuring some 90 works, the event delves into select strata of professionals -- royals, scholars, diplomats, monks and artists -- who produced calligraphy using paper, stone, ceramic, wood, metal, lacquer, textile and other medium. 


By doing so, it brings to a focus the important role writing and calligraphy have played in the East Asian nation, as well as how calligraphy has developed as an art form throughout its intellectual history. 


Beyond Line is curated by Dr. Stephen Little, the Florence & Harry Sloan Curator of Chinese Art and Head of the Chinese, Korean, and South & Southeast Asian Art Departments at LACMA, and Dr. Virginia Moon, the Assistant Curator of Korean Art at LACMA. 


“Beyond Line: The Art of Korean Writing is the first comprehensive exhibition to present a critical new scholarship on the Korean history, culture and identity through the lens of calligraphy. This art form is both a conveyer of content and an abstract art of the highest degree of intellectual and artistic refinement,” said Michael Govan, LACMA CEO and Wallis Annenberg Director.


“Thanks to our ongoing partnership with Hyundai Motor Company, LACMA is empowered to study and share new areas of Korean scholarship, from historical to contemporary, with the global audience. To have this groundbreaking exhibition presented in Los Angeles is incredibly special since the city is home to the largest Korean population outside Korea.” 


Due to Korea’s proximity to China, Korean calligraphy has evolved alongside Chinese calligraphy, the latter of which is based on the Chinese ideographic-pictographic writing system known in Korea as Hanja. 


The civilizational shift occurred in the mid-15th century with the invention of Korean phonetic script Hangeul under the tutelage of King Sejong. Offering an alternative national writing system to all Koreans, Hangeul increased literacy down to the commoners and served as a rallying point for independence during the Japanese colonial period in the first half of the 20th century.


“Beyond Line: The Art of Korean Writing marks a key milestone in the history of LACMA and Hyundai’s partnership. We hope that the second phase of our 10-year commitment -- set forth with a sophisticated and unique approach to Korean calligraphy -- will elicit sincere interest and the expansion of Korean art and culture,” said Hyundai Motor Group Executive Vice Chairman Euisun Chung. “We at Hyundai feel deeply responsible for connecting with people around the globe through Korean culture, sharing the foundations for what has and will continue to shape us. Providing distinct experiences and nourishing intuitive thought is the core of our ongoing commitment to the arts, and we are delighted to be able to collaborate with LACMA on this journey.”


Beyond Line is the first in a series of exhibitions that are part of “The Hyundai Project: Korean Art Scholarship Initiative,” a key element of LACMA’s ongoing 10-year partnership with Hyundai Motor Company. The project is a global exploration of traditional and contemporary Korean art through research, publication and curation. 

In 2015, Hyundai and LACMA announced a significant partnership supporting the museum’s Art + Technology program and The Hyundai Project: Korean Art Scholarship Initiative. Hyundai’s sponsorship is the largest and longest programmatic corporate commitment in LACMA’s history. 


The Hyundai Project: Korean Art Scholarship Initiative will support three exhibitions and museum publications, encompassing historic, traditional art as well as contemporary Korean art. 


“For centuries, calligraphy has been considered the highest art form in Korea, and an essential means of communication,” said Stephen Little. “This exhibition looks at the way calligraphy developed and advanced over the course of Korean history, uncovers the role of writing in different social strata and traces the histories of many individual writers.”


Beyond Line is organized into the following thematic sections: Prehistory, Tools and Materials, Buddhist Calligraphy, Royal Calligraphy, Yangban Calligraphy, The Advent of Hangeul, The Early Modern Period and Beyond the Modern. 


Accompanying the exhibit is an illustrated catalogue with essays by curators and scholars, making it the first published overview of the history of Korean calligraphy in any Western language. 


“Beyond Line brings together the classic Hanja and the native Hangeul in one exhibition spanning from the ancient to the contemporary. LACMA’s exhibition is unique in that its chronology goes past the Joseon dynasty (1392–1910) and into a contemporary context,” said Virginia Moon. “The historical significance of Korean alligraphy can only be realized by taking the subject all the way to the present to show its development, the historical factors that affected it, the political issues that propelled it, and the current issues that sustain it.”


Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of nearly 140,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region’s rich cultural heritage and diverse populations. 


With a strong commitment to supporting art communities, Hyundai Motor has initiated partnerships with organizations around the world to offer better access to experiencing art. Major exhibitions supported by Hyundai Motor in 2019 include the sponsorship of the Korean Pavilion at the 58th La Biennale di Venezia (from May); the ongoing collaborative program between Hyundai and Bloomberg media group, “Art+Technology,” on the Bloomberg TV and digital; the fifth Hyundai Commission by Kara Walker at Tate Modern (from October); and an unveiling of video, photo and other works by Park Chan-kyong at MMCA Seoul (from October).


*** Please refer to following captions for attached photos. 


(Photo 1) King Sejong the Great & The Scholars of The Hall of Worthies (Jiphyeonjeon), The Proper Sounds for the Instruction of the People, 1446, Korean, Ink, paper, each page 23.3 × 16.6 cm, Kansong Art Museum, Photo ⓒ Kansong Art Museum
 
(Photo 2) Kim Jeonghui, Riding an elephant on Mt. Gonryun, 19th century, Korean, Ink on paper, Image (Overall dims unknown)133 × 43.5 cm, Collection of Kim Sejong
 
(Photo 3) Park Dae Sung, The Beautiful Land of Korea, Ink on paper, 175 × 40 cm, Collection of the artist, (C) Park Dae Sung, Photo courtesy of the artist
 
(Photo 4) Chun Kyungwoo, Light Calligraphy No2, 2004, Korean, chromogenic print. 100x130cm. [collection] (c) Chun Kyungwoo, photo courtesy of the artist
 
(Photo 5) Sun Wuk Kim, Seals, Korean, Stone, Private Collection, (c) Sun Wuk Kim, photo (c) Museum Associates LACMA, by Paul Salveson
 
(Photo 6) Yu Yeol, Cards displaying diagrams of Hangeul mouth movements, 1930-40, Korean, Ink on paper, Each 43 × 62 cm, National Hangeul Museum, Photo courtesy National Hangeul Museum
 


– End –



About LACMA
Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a
collection of nearly 140,000 objects that illuminate 6,000 years of artistic expression across the
globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works
of art from new and unexpected points of view that are informed by the region’s rich cultural
heritage and diverse population. LACMA’s spirit of experimentation is reflected in its work with
artists, technologists, and thought leaders as well as in its regional, national, and global partnerships
to share collections and programs, create pioneering initiatives, and engage new audiences.
Location: 5905 Wilshire Boulevard, Los Angeles, CA, 90036. lacma.org


About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai has sold more than 4.5 million vehicles globally. Hyundai Motor continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world’s first dedicated hydrogen-powered SUV.


More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

Related News

File
  • 190612_Hyundai Motor Sponsors Exploration of Korean Calligraphy at LACMA.docxDownload
  • (Photo 1) King Sejong the Great and The Scholars of The Hall of Worthies (Jiphyeonjeon).jpgDownload
  • (Photo 2) Kim Jeonghui, Riding an elephant on Mt. Gonryun.jpgDownload
  • (Photo 3) Park Dae Sung, The Beautiful Land of Korea.jpgDownload
  • (Photo 4) Chun Kyungwoo, Light Calligraphy No2.jpgDownload
  • (Photo 5) Sun Wuk Kim, Seals.jpgDownload
  • (Photo 6) Yu Yeol, Cards displaying diagrams of Hangeul mouth movements.jpgDownload
Tag
LACMA
prev
Hyundai Motor Group Signs Pledge to America’s Workers, Committing to Enhance Career Opportunities for American Students and Workers
next
2019 Hyundai World Archery Championships Kicks Off in Netherlands for Biggest Celebration of the Tournament
Page sharing
notice close