Hyundai Motor unveils mobile artwork to inspire tourists
in six iconic cities around the world
August 11, 2015 – Hyundai Motor is to host an inspirational campaign in six of the world’s most exciting cities, encouraging tourists to share their special memories of iconic locations. More than 55 million tourists a year could engage with the inspirational artwork that is displayed on transport carrying visitors to top global tourist attractions, in Istanbul, New York, Mexico City, Barcelona, Paris, and Singapore, making Hyundai a ‘travel mate’ for tourists’ most precious moments.
- Hyundai Motor in quest to become the ultimate travel companion in line with corporate vision of caring for our customers
- Inspirational art to appear in Barcelona, Istanbul, Mexico City, New York, Paris and Singapore; free Wi-Fi to be provided in Paris and Mexico City
- Hyundai Motor to create photo-film on its social media channels with selfies uploaded by fans using the hashtag #HyundaiTravelmate
In Istanbul, New York and Mexico City, buses and trams will carry stunning optical illusions echoing the vibrant cities, to inspire memories for tourists and locals alike. The creative mosaic artwork is composed of hundreds of tiny Hyundai logos, which form each city’s iconic skyline when viewed from a distance. For example, in New York, the famous Manhattan skyline is visible alongside Hyundai Motor’s message: Take a step back. There is more of New York to be seen.
Meanwhile in Barcelona, Paris and Singapore, travelers receive the intriguing message A New Experience Awaits. In these cities, an eye-catching design adorns public transport in major tourist spots to introduce the recently launched compact SUV, All-New Tucson, with buses displayed as gift-wrapped boxes delivering the newly unveiled car to iconic places.
Scott Noh, Head of Overseas Marketing, Hyundai Motor Company said: “We want to show our customers that we care for them, no matter where they are in the world. Now, within these six cities, Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’ is helping to create lasting travel memories for millions of people. We want to be the ultimate travel companion and our philosophy of caring for customers via emotional interaction can help customers break away from the frustrations of everyday life.”
Travelers are encouraged to share selfies and personal experiences involving buses and trams carrying Hyundai’s artwork via Facebook, Twitter and Instagram using the hashtag #HyundaiTravelmate. On buses in Paris and Mexico City, free Wi-Fi is provided for tourists to instantly share special moments with loved ones around the world.
All of the images shared stand the chance of being included in Hyundai Motor’s photo-film through the company’s Facebook (Facebook.com/hyundaiworldwide), Twitter (@Hyundai_Global) and Instagram (Instagram.com/Hyundai_worldwide) channels, revealing the world’s top travel stories and experiences.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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