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Business Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

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Business Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

HMG today announced its campaign to promote the South Korean city of Busan’s bid to host the 2030 World Expo
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Business Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

Art cars in Paris, France
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Business Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

Art cars in Paris, France
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Business Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

Art cars in Paris, France
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Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

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Business 202310060830
Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan’s Bid to Host 2030 World Expo

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  • Ten specially designed art cars on display during the Busan Expo Symposium and K-Pop concert in Paris, the home of the Bureau International des Expositions
  • All-electric models, including Hyundai Motor’s IONIQ 5 and the Kia EV6, selected for campaign to demonstrate Busan’s commitment to carbon neutrality
  • Art cars created in collaboration with Korean graffiti artist ‘JAY FLOW’ displayed at iconic Paris landmarks including Eiffel Tower, and Louvre Museum

Hyundai Motor's IONIQ 5 (left) and The Kia EV6 (right) art cars are exhibited near the Eiffel Tower, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai Motor's IONIQ 5 art car is exhibited near the Arc de Triomphe de l'Étoile, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
The Kia EV6 art car is exhibited near the Arc de Triomphe de l'Étoile, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
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Art cars in Paris, France
Hyundai Motor and Kia art cars wrapped in graffiti artwork exhibit the slogan "BUSAN Is Ready" near the Eiffel Tower and the Arc de Triomphe de l'Étoile
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Hyundai Motor's IONIQ 5 (left) and The Kia EV6 (right) art cars are exhibited near the Eiffel Tower, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo Hyundai Motor's IONIQ 5 art car is exhibited near the Arc de Triomphe de l'Étoile, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo The Kia EV6 art car is exhibited near the Arc de Triomphe de l'Étoile, Paris, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
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IONIQ 5 IONIQ 5

SEOUL/PARIS, October 6, 2023 – Hyundai Motor Group (the Group) today announced its campaign to promote the South Korean city of Busan’s bid to host the 2030 World Expo by displaying specially designed art cars in Paris, France, where the Bureau International des Expositions (BIE) is headquartered.


The campaign continues the Group’s global support for Busan’s bid, this time for the Busan Expo Symposium and K-Pop concert in Paris from October 9–15. To emphasize Busan’s commitment to hosting a carbon-neutral World Expo, the Group is providing the Korean delegation with 10 art cars, including two all-electric models, Hyundai Motor’s IONIQ 5 and the Kia EV6.


The art cars are wrapped with a colorful graffiti design featuring iconic Busan imagery, such as seagulls, ocean waves and the Gwangan Bridge, as well as the slogan ‘Busan is Ready.’ They were created in collaboration with leading Korean graffiti artist ‘JAY FLOW.’1)

  • JAYFLOW is a graffiti writer, an illustrator and the art director of STIGMA. JAYFLOW, who is a member of  STICK UP KIDS, is currently working actively inside and outside of the country. He’s also working on variety of artworks influenced by sub culture based on graffiti.


    Please visit http://jay-flow.com/ for more info.

ADAS

ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning. ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning.

During the campaign in Paris, the art cars will be exhibited around the famous locations in Paris, such as the Eiffel Tower and the Louvre Museum. The campaign will help strengthen Busan’s appeal as a candidate city for the 2030 World Expo to key officials from BIE member countries and tourists from around the world.


The symposium will showcase the city’s diverse strengths and capabilities as well as the proposed themes to BIE member countries before the vote to decide the host city for the 2030 World Expo at the end of November.


While the Korean delegation presents its case for the Busan Expo, which promotes a sustainable future under the main theme of ‘Transforming Our World, Navigating toward a Better Future,’ the art cars will promote Busan’s vision and competitiveness outside the symposium venue.


The Group previously supported Busan’s bid by wrapping vehicles with the Busan World Expo logo and promotional phrases during the 172nd General Assembly of the BIE in Paris last June and the Davos Forum in Switzerland last January. The art cars have also promoted Busan’s determination to host the World Expo at landmarks in key global cities, such as New York, New Delhi and Jakarta.


The Group has also published more than 80 pieces of innovational content, including short-form videos and infographics for social media, promoting Busan as the ideal host city. In particular, two series of promotional videos created in collaboration with Busan citizens and foreigners in Korea, achieved more than 100 million global views within three months of their release in June, significantly boosting worldwide support for Busan’s bid.

Seohyeon Kim

Global PR Strategy & Planning · Hyundai Motor Company

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai


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