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Art & Design Hyundai Motor and Los Angeles County Museum of Art Extend Partnership until 2037
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Art & Design Hyundai Motor and Los Angeles County Museum of Art Extend Partnership until 2037
Art & Design Hyundai Motor and Los Angeles County Museum of Art Extend Partnership until 2037
Art & Design Hyundai Motor and Los Angeles County Museum of Art Extend Partnership until 2037
SEOUL, February 24, 2026 – Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) announced today the extension of their longstanding partnership through 2037. Founded in 2015, this partnership represents the largest programmatic commitment from a corporate partner in LACMA’s history.
Over the past decade, this partnership has resulted in eight major exhibitions, from Random International’s Rain Room and Diana Thater: The Sympathetic Imagination in 2015 to the recent Tavares Strachan: The Day Tomorrow Began, on view through March 29, 2026. It has also advanced Korean art scholarship by creating a new platform and model that explores key aspects of Korean art—from historical and traditional forms to contemporary practices—through research, publications, and exhibitions. These have included Beyond Line: The Art of Korean Writing (2019) and The Space Between: The Modern in Korean Art (2022), with a final exhibition on Korean contemporary art to be presented in 2027.
Beyond exhibitions, Hyundai Motor’s support has allowed the LACMA Art + Technology Lab to sustain its operations and grants program, through which 45 artist projects have been supported to date, including Jonathon Keats’s Superego Suits and Roadable Synapse, Michael Mandiberg’s Workflow, Sarah Rosalena’s Standard Candle, American Artist’s The Monophobic Response, and Nancy Baker Cahill’s Substrate.
Today, Hyundai Motor and LACMA announce two cornerstone initiatives that will define the next chapter of their collaboration. As part of this new chapter, the partnership will present a new exhibition series under the title Hyundai Project. Beginning in 2028, LACMA will present a new biennial survey of an artist with significant ties to Los Angeles and the Pan-Pacific region. The featured artist will create a newly commissioned work to be included in the exhibition. In addition, building on LACMA’s commitment to create welcoming spaces on the museum campus, the artist will collaboratively develop a large-scale banner for the exhibition that will be installed on the exterior of the Broad Contemporary Art Museum (BCAM) at LACMA approximately one year before the opening of their exhibition. The exhibition will be accompanied by an in-depth exhibition catalogue.
With Hyundai Motor’s renewed support, LACMA will expand the scope, visibility, and impact of the Art + Technology Lab. Carrying forward its legacy while embracing a more open and collaborative approach, beginning in 2026, the Art + Technology Lab will enter a new biennial grant cycle, accompanied by expanded programming such as symposiums and demo days that present new research, artistic strategies, and ideas emerging from the Lab’s artist community.
“Hyundai Motor's partnership with LACMA was founded upon a shared vision to explore the convergence of art and technology, and to foster new discoveries in Korean art. We are delighted to deepen our commitment to this innovative collaboration, enhancing access for diverse audiences and fostering vibrant cross-cultural dialogue that speaks to the contemporary moment.” – Euisun Chung, Executive Chair of Hyundai Motor Group.
“The long-term generative partnership between Hyundai Motor and LACMA has produced meaningful exhibitions, new acquisitions, scholarship, and incredible opportunities for emerging artists and technologists. We are excited to embark on the next iteration of this partnership and look forward to approaching the next chapter with even more energy. Today’s announcement reinforces Hyundai Motor and LACMA’s shared commitment to advancing artistic innovation, nurturing global dialogue, and supporting the next generation of visionary creators.” – Michael Govan, LACMA CEO and Wallis Annenberg Director.
This month, LACMA is releasing All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025, a new publication celebrating the first 10 years of the Art + Technology Lab,
edited by Joel Ferree, with contributions by Amy Heibel, Claire L. Evans, William Hackman, and David Karwan. This volume highlights projects from 45 grant recipients offering a behind-the-scenes look at how artists engage, interpret, and anticipate emerging technologies across shifting cultural contexts.
**These images are approved only for publication in conjunction with the promotion of the partnership between Hyundai Motor and LACMA. Each image must not be cropped, bled off the page, colorized, solarized, overlaid with other elements (e.g., tone, text, another image, etc.), or otherwise altered, except in terms of overall size. Reproductions must include the full credit information adjacent to the image. Use of images for front covers may incur a fee and will require prior authorization from the owner and copyright holder of the work. Please contact the LACMA Press Office for such use at press@lacma.org.
Image Credit :
Image 1 - Exterior of the Broad Contemporary Art Museum (BCAM) at the Los Angeles County Museum of Art, 2026, photo © Museum Associates/LACMA by Gary Leonard
Image 2 - Cover of the All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025, © Museum Associates/LACMA
Jiwon Moon
m00n@hyundai.com
Global PR Team 1 · Hyundai Motor Company
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About LACMA
Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of more than 150,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region's rich cultural heritage and diverse population. LACMA's spirit of experimentation is reflected in its work with artists, technologists, and thought leaders as well as in its regional, national, and global partnerships to share collections and programs, create pioneering initiatives, and engage new audiences.
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with global museums and cultural organizations, including the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, the Los Angeles County Museum of Art (LACMA), the Whitney Museum of American Art, and the Korean Pavilion at the Venice Biennale. Most recently, Hyundai Motor announced Hyundai Translocal Series, a new partnership initiative that roots itself in fostering dialogues and exchanges among art institutions in Korea and across the globe. Hyundai Motor’s own art-initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize+, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. These ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem.
For further information visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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