2018 Le Fil Rouge Concept.

‘Le Fil Rouge’ is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected. ‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974 building on long history of creating distinctive and sporty character in vehicles. The new concept is an introduction to Hyundai’s latest approach in design, ‘Sensuous Sportiness’, which will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling, and technology.

Sensuous Sportiness.

‘Le Fil Rouge’ creates a proportional character based on the golden ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.

Rendering of the back of the 2018 Le Fil Rouge concept car driving in front of a mountain range.

Styling.

Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced Cascading Grille. The next level of the Cascading Grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.

Pencil drawing of the line work on the 2018 Le Fil Rouge.

The Design Process

Creative ideas that break the mold, the thrill of challenging the norm and cutting-edge technology.

Foundation for Hyundai TUCSON.

The design of “Le Fil Rouge” is the foundation for the Tucson. This was a landmark for our brand as it was the first Hyundai model guided by Sensuous Sportiness. “Le Fil Rouge” signifies the “common thread” which connects our past to the present and the future. For us, that common thread is the bold, audacious attitude that originated from our 1974 Pony Coupe Concept.
Sketch of the Hyundai TUCSON.