Hyundai x FIFA

A successful partnership since 1999

Hyundai has been a part of the FIFA World Cup™ since 1999 – not just as a partner, but as the enabler of great moments. For us, “Next Starts Now” in 2026 means more than technological progress. It’s about opening doors to new opportunities, shared experiences, and the meaningful moments that bring people together and move us forward.

The stage is set: welcome to the FIFA World Cup 2026™

Experience the world’s biggest football event on its grandest stage yet. The FIFA World Cup 26™ will feature a record 48 teams competing across 104 matches in 16 world‑class venues throughout Canada, Mexico, and the USA — delivering football in an epic, unforgettable format.

All qualified teams for the FIFA World Cup 2026™

Get a closer look at the teams heading to the world’s biggest football stage. Explore the full lineup of nations that have secured their place at the FIFA World Cup 2026™, hosted across Canada, Mexico, and the United States.
A chart of all qualified teams for the FIFA World Cup 2026™.

Our robots at the World Cup: Atlas and Spot

The Atlas and Spot robots will be enhancing the fan experience at select venues. In collaboration with Boston Dynamics and Hyundai, the dynamic robotic duo will be deployed to enhance match operations, fan engagement, as well as safety and efficiency throughout the tournament, set to be held in the U.S., Mexico and Canada from June 11 to July 19.
Hyundai ambassador Son Heung-min and Boston Dynamics humanoid robot, Atlas holding football.

Bring the spirit of FIFA World Cup 2026™ into your car

Transform your vehicle's digital cluster and infotainment screen with dynamic World Cup-inspired designs. The new display theme features our Boston Dynamics humanoid robot, Atlas, and the quadruped robot, Spot. They appear when turning the vehicle on and off as well as on select navigation screens.
Free display theme download for Hyundai featuring our robots Atlas and Spot.

Free display theme download

You can download the theme from the Bluelink Store via the myHyundai app. The theme is available for the IONIQ 6 and the IONIQ 9. 1

The FIFA Museum presented by Hyundai

The FIFA Museum presented by Hyundai is bringing the special exhibition, “Legacies of Champions,” to the Rockefeller Center. It celebrates the rich heritage and history of football and is open free of charge. Visitors can also experience robotics from Boston Dynamics, featuring Atlas and Spot — key figures in our Next Starts Now campaign. Together, they highlight our passion for football and Hyundai's vision for progress and innovation.
The FIFA Museum presented by Hyundai in New York City Rockefeller Center.

Visit the museum in the Big Apple

Located in the heart of two New York City landmarks: the iconic Radio City Music Hall and Rockefeller Center, the FIFA Museum presented by Hyundai will open its doors from June 11 thru July 19, 2026.

#BeThereWithHyundai our fan engagement program

Hyundai’s fan engagement program, ‘Be There With Hyundai’, is back with a new initiative for the FIFA World Cup 26™. Aligning with our commitment to fostering youth engagement and global family connections, the campaign features a drawing contest for children from all 48 qualified nations, with winning designs showcased on the official buses transporting National Teams throughout the tournament.
A human hand and a robot hand holding a football together with Hyundai logo on it.

Hyundai Goal of the Tournament

Goooaaalll! Pick your favourite in one of five voting sessions for the Hyundai Goal of the Tournament. The winner will be announced within one week after the conclusion of the FIFA World Cup 26™.
The Greatest Cheer kids contest winning designs in The FIFA Museum presented by Hyundai.

The Greatest Cheer kids contest

Cheer for your team and win – Hyundai's global youth art campaign for FIFA World Cup 26™. The winning drawings are featured on the official team buses that drive the players to matches.

And the winner is... from kid’s creativity to a FIFA World Cup™ Team Bus

Kids aged 5 to 12 unleashed their creativity to design their national team’s official bus. The winning drawings from all 48 qualified nations will be revealed to the world in May. Each young winner will receive an unforgettable trip to a FIFA World Cup™ match — including a match ticket, flights, and accommodation for the child and their accompanying parent or legal guardian.
And the winner is... from kid’s creativity to a FIFA World Cup™ Team Bus

FAQ.


Yes. Hyundai has been part of the FIFA World Cup™ since 1999 — not only as a partner, but as a brand that helps enable unforgettable moments for fans around the world. As FIFA’s Official Mobility Partners, Hyundai and Kia play a crucial role in delivering smooth, efficient transportation operations across FIFA’s global events and competitions.

Football partnerships are a core pillar of Hyundai’s global marketing strategy, reflecting our customers’ passion for the sport and our commitment to supporting the game worldwide.
The 2026 FIFA World Cup will take place from June 11 to July 19, 2026.
The FIFA Museum presented by Hyundai celebrates the rich heritage and history of football and shows how the game continues to connect and inspire the world. Robotics will also be showcased by our Boston Dynamics stars Atlas and Spot. The robots are also part of the ‘Next Starts Now’ campaign, linking the excitement of the FIFA World Cup 2026™ to Hyundai Motor’s vision of progress and innovation.
Located in New York City’s iconic Rockefeller Center, the FIFA Museum presented by Hyundai will be open to visitors from June 11 through July 19, 2026.
In addition to the indoor museum experiences at 50 Rockefeller Plaza, the FIFA Museum presented by Hyundai Motor will operate an outdoor fan zone from July 6 through July 19. Located on North Plaza, just outside the FIFA Museum’s main entrance, the activation will invite fans to take part in a FIFA Museum trivia experience for a chance to win prizes.
Hyundai Motor Company announced the return of its fan engagement program, ‘Be There With Hyundai’, for the FIFA World Cup 26™. The global campaign centers on ‘The Greatest Cheer,’ a children’s art contest where winning illustrations appear on their National Teams’ FIFA World Cup 26™ buses. Selected young winners and their guardians will enjoy exclusive FIFA World Cup™ experience, including the Group Stage match ticket, airfare and accommodation.
The new display theme transforms the vehicle's digital cluster and infotainment screen with dynamic World Cup-inspired designs. It features the iconic presence of Boston Dynamics' humanoid robot, Atlas, and the quadruped robot, Spot, appearing when turning the vehicle on and off as well as on select navigation screens. Through this exclusive collaboration, Hyundai Motor presents the expanding possibilities for software-defined vehicles.

The FIFA World Cup 2026™ Display Theme is available as a free download until October 19, 2026. Customers can download the theme from the Bluelink Store via the myHyundai application. The FIFA World Cup 2026™ Display Theme is available as a free download until October 19, 2026. The theme is available for select models, including the all-new NEXO, IONIQ 9, TUCSON, SANTA FE and IONIQ 5.

Detailed information on the design, specific model applicability and download instructions can be found in the Bluelink Store.