Hyundai sponsoring

Sports, arts, and the environment

From sports, the arts, and the environment –  we sponsor a wide range of activities in line with our vision of Progress for Humanity. We are a partner to the FIFA World Cup ™ – and with our Run to Progress initiative we support the European running community. And we partner with the Healthy Seas Foundation, a nonprofit organization dedicated to removing marine litter and restoring ocean ecosystems.
Hyundai x UEFA Champions League logo on a football-themed background.

Hyundai x UEFA Champion League

Hyundai becomes the Official Automotive Partner of the UEFA Champions League from the 2026/27 season. From iconic matchdays to the journeys that make them possible, this partnership celebrates what happens both on and beyond the pitch.
Discover the partnership

What's next near you

Preview our upcoming events

From car shows and motorsport events to sponsorships and design fairs in all our markets – every Hyundai event is a showcase of our latest models and innovative technology – driven by our vision of the future: Progress for Humanity.
Mondial de l’Auto Paris logo with circular emblem above event name.

Paris Motor Show 2026

We're planning more highlights at the Paris Motor Show in October. Stay tuned for more information on the upcoming reveals and standout innovations – coming soon.
Learn more about Paris Motor Show

Plenty of premieres

Have a look at our past events

With our strong presence at car shows and motorsport events, Hyundai makes a clear statement for our engagement in Europe and towards the future of mobility. A future defined by electrification, technological progress and a deep commitment to people, places and possibilities.
Son Heung-Min forming a hand gesture while wearing a jersey with number 7

Hyundai & FIFA World Cup™ 26

Next Starts Now. Get ready for an unforgettable summer of football. Get a closer look at the teams heading to the world’s biggest football stage. And transform your vehicle's digital cluster and infotainment screen with dynamic World Cup-inspired designs. 
Discover Hyundai & FIFA
Racing cars driving under the Goodwood Festival of Speed archway.

Goodwood Festival of Speed 2026

Stay tuned. More Hyundai surprises are planned for the Goodwood Festival of Speed in July – join us for an exhilarating celebration of motorsport. 
Discover the Goodwood Festival of Speed
Textured pattern of flowing vertical lines resembling layered fabric.

Milan Design Week

The compact, all-electric IONIQ 3 was unveiled to the world at the Milan Design Week 2026 – unfolding a story from paper to steel and bringing our new design philosophy to life.
Discover Hyundai at the Milan Design Week
A person presenting the Hyundai Concept THREE concept car on an auto show stage

Brussels Motor Show

Hyundai celebrated the world premiere of the new STARIA Electric at the Brussels Motor Show in January 2026.
Crowd viewing the Hyundai Concept THREE concept car displayed at an auto show booth

IAA Mobility Show

Hyundai unveiled the Concept THREE electric vehicle at the 2025 IAA Mobility Show in Munich.
Read more
The Hyundai IONIQ 6 N driving at speed on a track during an event

Goodwood Festival of Speed

The high-performance IONIQ 6 N was unveiled to the world at the legendary festival on July 10, 2025.
Read more
The new INSTEROID exterior design

Seoul Motor Show

Three premieres in Korea with the all-new NEXO, IONIQ 6 N Line, and INSTEROID design concept.
Read more

Hyundai sponsoring

Sports, arts, and the environment

From sports, the arts, and the environment –  we sponsor a wide range of activities in line with our vision of Progress for Humanity. We are a partner to the FIFA World Cup ™ – and with our Run to Progress initiative we support the European running community. And we partner with the Healthy Seas Foundation, a nonprofit organization dedicated to removing marine litter and restoring ocean ecosystems.
Son Heung-Min forming a hand gesture while wearing a jersey with number 7

Hyundai & FIFA World Cup™ 26

Next Starts Now. Get ready for an unforgettable summer of football. Get a closer look at the teams heading to the world’s biggest football stage. And transform your vehicle's digital cluster and infotainment screen with dynamic World Cup-inspired designs. 
Discover Hyundai & FIFA
  1. Hyundai 45, SEVEN and Prophecy concept cars

    Concept cars

  2. Two people embracing in front of a Hyundai IONIQ 5 being charged, with a scenic twilight backdrop of trees and mountains.

    About Hyundai

  3. Image showing the IONIQ range driving on a motorway.

    IONIQ Brand

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