Sponsorships & Events

Celebrating the events, partnerships, and causes that reflect Hyundai's commitment to innovation, community, and positive impact.

Hyundai Sponsoring

Driven by more than mobility

Our sponsorship portfolio spans sports, sustainability, community engagement, and design, supporting initiatives that champion innovation, inspire future generations, and contribute to stronger, more vibrant communities.
Hyundai x UEFA Champions League logo on a football-themed background.

Hyundai x UEFA Champions League

Hyundai becomes the Official Automotive Partner of the UEFA Champions League from the 2026/27 season. From iconic matchdays to the journeys that make them possible, this partnership celebrates what happens both on and beyond the pitch.

What's next near you

Preview our upcoming events

From car shows and motorsport events to sponsorships and design fairs in all our markets – every Hyundai event is a showcase of our latest models and innovative technology – driven by our vision of the future: Progress for Humanity.
Paris Motor Show logo with the background of people walking along a city street in an urban setting.

Paris Motor Show 2026

We're planning more highlights at the Paris Motor Show in October. Stay tuned for more information on the upcoming reveals and standout innovations – coming soon.

Plenty of premieres

A look back at our past events

With our strong presence at car shows and motorsport events, Hyundai makes a clear statement for our engagement in Europe and towards the future of mobility. A future defined by electrification, technological progress and a deep commitment to people, places and possibilities.
A range image of Hyundai electric cars in front of the soccer stadium.

Hyundai & FIFA World Cup™ 26

Next Starts Now. Get ready for an unforgettable summer of football. Get a closer look at the teams heading to the world’s biggest football stage. And transform your vehicle's digital cluster and infotainment screen with dynamic World Cup-inspired designs. 
Racing cars driving under the Goodwood Festival of Speed archway.

Goodwood Festival of Speed 2026

Hyundai took center stage with high-performance vehicle showcases and immersive brand experiences for motorsport fans.
An image of Hyundai IONIQ 3 unveil at Milan Design Week 2026.

Milan Design Week

The compact, all-electric IONIQ 3 was unveiled to the world at the Milan Design Week 2026 – unfolding a story from paper to steel and bringing our new design philosophy to life.
A person presenting the Hyundai Concept THREE concept car on an auto show stage

Brussels Motor Show

Hyundai celebrated the world premiere of the new STARIA Electric at the Brussels Motor Show in January 2026.
Crowd viewing the Hyundai Concept THREE concept car displayed at an auto show booth

IAA Mobility Show

Hyundai unveiled the Concept THREE electric vehicle at the 2025 IAA Mobility Show in Munich.