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Hyundai Worldwide brand vision and global campaign like clean mobility, sustainability, art and sports partnership

FIFA World Cup 2026™

Next Starts Now

Next Starts Now

CSR

Forests Without Names | The Full Story
 
 

Sports

Experience Football's Legacy at the FIFA Museum Presented by Hyundai

Explore the FIFA Museum Presented by Hyundai at Rockefeller Center, spotlighting the history of the FIFA World Cup and Hyundai’s partnership

Promotional image of the FIFA Museum Presented by Hyundai’s “Legacies of Champions” exhibition, featuring jerseys from all 48 national teams participating in the FIFA World Cup 2026™.

Sports

School of Football: Hyundai Explores Robotics Through the Language of Football

Can football teach a robot to move? Explore Atlas’ journey through the School of Football campaign.

Key visual for the 'School of Football' campaign by Hyundai and Boston Dynamics, featuring a humanoid robot striking a dynamic kick pose inside an indoor laboratory.

Sports

Where Next Starts Now: Tomorrow’s Icons Taking the Pitch for the FIFA World Cup™

Discover the ‘Next Starts Now’ global campaign film for the FIFA World Cup 2026™.

A humanoid robot stands on a stadium field, facing forward with a glowing circular sensor as its head, with a crowd of spectators in the background.

#Future Mobility

Sports

Next Starts Now: Bringing the Future Forward at FIFA World Cup 2026™

Hyundai brings ‘Next Starts Now’ to life at FIFA World Cup 2026™, where innovation and the next generation are already shaping the future of football.

Two children playing football in a sunny residential street with a Hyundai IONIQ 9 and humanoid robot parked nearby while neighbours watch.

Art

Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen): Haegue Yang’s “Mathematical Plants” Sculpture

Artist Haegue Yang has created a new artwork “Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen)” for Hyundai Motor Group headquarters in Seoul.

Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen): Haegue Yang’s “Mathematical Plants” Sculpture

#MobED

Entertainment

Hyundai ♥ Catch! Teenieping: Reunited Once Again—Chu!

Discover Youth Adventure 2026, the second collaboration between Hyundai and Catch! Teenieping, unveiling a new character within an expanded universe.

Hyundai ♥ Catch! Teenieping: Reunited Once Again—Chu!

Entertainment

Hyundai x Top Eleven: From the Road to the Pitch

Hyundai x Top Eleven launches the 'Hyundai NEXT Cup Tour': a ten-country football gaming tour running April 23 to May 2. Ready to play?

Hyundai x Top Eleven: From the Road to the Pitch

#Robotics

Forests without Names

‘The Forests Beneath the Waves’ by David de Rothschild

Join David de Rothschild as he uncovers hidden Sea Forests beneath the ocean, and learn how Hyundai’s ‘Forests Without Names’ is turning recognition into lasting marine conservation.

David de Rothschild swimming in the deep blue ocean, photographed from underwater.