The worldwide automobile industry is facing an era of rapid change, including an uncertain market environment and the emergence of new technologies leading to hyper-convergence and super-connectivity.
The way that people use their cars is also changing, largely due to government-mandated demands for greater fuel economy and stricter emissions controls. Other factors that are shaping the market include the emergence of new and renewable energy sources, the rapid growth of a sharing economy, and the advent of intelligent and autonomous cars.
Hyundai Motor is leading the response to these transformations, providing sustainable and stable foundations for its continuing growth by strengthening its competitiveness, both now and in the future.
We are especially committed to developing our core competencies in such areas as eco-friendly and unlimited mobility and hyper-connectivity. We will add to our worldwide leadership in all areas of environmentally-conscious automobiles, like hybrid cars, electric vehicles, and fuel cell EVs.
We also intend to be in the vanguard in the development of autonomous driving technologies that will result in the popularization of self-driving cars. Another of our major goals will be to advance the growth of smart cars through the production of advanced vehicle operating systems that will ensure total driver connectivity. Our commitment to future mobility in the automobile industry will help us become a true lifetime partner of our customers, making their lives safer and more convenient.
These goals will only come to fruition, of course, if we continue to cope with any and all future paradigm shifts within the automobile industry.
To ensure this, we will build a fully-integrated R&D system that will be constantly alive to new customer trends and demands. Our goal of staying ahead of the pack in such areas as new growth engines and emerging future technologies will transform Hyundai Motor into a recognized leader driving innovation within the industry.
It should almost go without saying that we will enhance the competitiveness of our products as well. This goal will particularly include our Genesis luxury car brand and our high-performance N lineup.
We will grow Genesis into a global high-end automobile market leader by adding to its number of models for sale, while our high-performance N lineup will help us to meet and exceed the expectations of customers who are seeking the advantages of state-of-the-art technologies and a joyful driving experience, all at the same time.
These efforts will go hand in hand with our goal of maintaining the world’s highest level of car safety and quality. In addition, we are planning to gradually raise our worldwide production and sales capacities. This will include adding to our operations in China, the world’s largest auto market, at our factory in the city of Chongqing.
Another of our highest priorities is to continue fulfilling our corporate social responsibilities, helping us to make the world a better place for everybody. Some of the ways that we will do this include enhancing the openness and transparency of our operations, increasing the range of our CSR activities around the world, and taking the lead in establishing mutually beneficial relationships with our partner companies.
Hyundai Motor is marking its fiftieth anniversary this year.
I would like to express my gratitude to all our customers who have patronized us throughout the years that Hyundai Motor has been in business, helping us to grow into a truly global automaker with annual sales in the region of five million units. Going forward, we will try even harder to fulfill and even exceed the expectations of our customers around the world, based on our vision of being your lifetime automobile partner.