Le Fil Rouge symbolises the connectivity between Hyundai’s past and present, while also previewing the ethos of the production cars of tomorrow.
The concept embodies Hyundai’s spirit of ‘sensuous sportiness’, developed over a decade’s worth of design evolution, from the naturally inspired exterior forms, through to the progressive cabin architecture and the technological, spatial and cultural innovations promised by electric powertrains and autonomous driving.
Luc Donckerwolke, head of Hyundai design centre, describes the concept as ‘expressing the potential within the brand for the perfect harmony between emotion and function’. ‘It’s about establishing a strong relationship between customer and the brand through a product that will change their way of interacting with the world,’ he explains. SangYup Lee, head of Hyundai styling, has helped shape this fluid, progressive interpretation of the company’s brand identity.