Space befitting customers’ lifestyles
45 is the concept car that Hyundai transforms into a customer’s lifestyle brand.
The interior concept of ‘45’ aspires to create a space that goes beyond a means of transportation and offers better values befitting customers’ lifestyles. The carefully designed interior space is practical for the driver and their family, which improves the time customers spend inside the car.
The interior space of ‘45’ has been designed with a focus on the vehicle’s changed role as a living space. To provide its distinctness as a living space, we took inspirations from furniture design and applied them. Ultimately, we aim to offer optimal comfort, as one finds in furnishings that are precisely located in their proper place. In terms of choosing materials, we used wood, fabric, leather in crash pads, doors and seat, to offer a warm, cozy feeling of home. For headlining, we got inspiration from the blind, using light as a material to create a warm interior ambiance.
On a basic level, the actual amount of space used has been maximized. This was done through the use of a motor and efficient location of the battery, as well as the Slim Cockpit and Slim Seat. The design of the upper crash pad, which looks like a wide shelf gently placed in the front, offers a warm and comfortable feel. Several design innovations resemble the experience of using high-end audio or electronic goods. They include dials and buttons made of simple shapes like circles, straight lines, and flat surfaces or created out of carving metal, as well as the delicate use of wooden materials and fabrics and their combinations. Through these changes, a passenger can not only expect coziness inside the car but experience convenience in entering and exiting the vehicle through the swivel seat.
Redefines storage space
The car also redefines storage space, which is an important element in the interior space of a car. We expanded the concept of the map pocket on the door trim and designed it in a horizontally elongated shape that can store books or tablet PCs. Furthermore, the part that stores goods uses a transparent material so that it is possible to see what is stored inside. By using the single-post front seat and lounge chair rear seat, the lower space beneath the seats can also be used for storage.
“Style Set Free” concept
The interior design of ‘45’ is optimized as a living space. It is expanded through the “Style Set Free” concept, which changes to customers’ diverse lifestyles. By offering diverse options for choosing different designs and materials, fitting their tastes, ‘45’s interior design will create many different combinations. For example, the seat can be structured freely to the number of passengers and use. Through these specific designs, customers can experience the perfect interior space for them.