Hyundai Worldwide Global Navigation
Dynamic new Hyundai compact MPV is launched
to Europe’s top media
Offenbach, October 15th 2010
Hyundai this week hosted the top European media at a world-first test drive event of its new B-segment MPV, the ix20, in the historic city of Dubrovnik, Croatia. Over 500 journalists representing the biggest automotive, business and news outlets from around the continent experienced the ix20 amid the stunning scenery of the beautiful Adriatic coast. Reports on the new ix20 have appeared on TV, in print and online in countries all over Europe, following the five-day event.
Designed, engineered and manufactured in Europe, the ix20 is the latest Hyundai model to follow the company’s design philosophy, ‘fluidic sculpture’. Presenting a more dynamic and stylish profile compared to rival models, the ix20 stands out in the traditionally
‘box-like’ segment. Inside, the cabin is spacious with a practical interior, ensuring it fulfils the demands of the target demographic – young families.
The ix20 offers improved technology as well as advanced aesthetics: it is the cleanest vehicle in the segment, emitting just 114g/km of CO2. It is also set to be one of the safest cars in its class. Hyundai is targeting a maximum five-star score in the independent Euro NCAP safety assessment program, something not achieved by any other B-segment MPV.
As a sign of the confidence Hyundai has in the quality of the ix20, the company is offering its unique Five Year Triple Care package to European buyers. Five years’ unlimited warranty, five years of roadside assistance and five years of vehicle health checks make this a ‘best in class’ scheme.
President of Hyundai Motor Europe, Chang Kyun Han, commented, “We have received very positive feedback from the many journalists who attended our event, and we are optimistic for the prospects of ix20 in the European market. The introduction of ix20 will help us increase our sales volumes, as we begin our busiest-ever period of new product launches.
“Hyundai performed well in Europe during 2009, growing sales volumes across the continent. We have increased this momentum in 2010, achieving growth for Hyundai in a market that has fallen. By outperforming the European market, we are continuing to increase our market share, and we are well on the way to achieving our 2010 target of 2,75%.”
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