In 2015, Hyundai Motors introduced its ‘H？Social Creator’ program, which is an open CSV idea development program for college students
with a view to addressing social issues and creating economic values based on CSV (creating shared values). The program for this year
was even more special, as it was coupled with the 2nd H Ombudsman Program, which is a customer-participatory communication
program of Hyundai Motors. Young college students full of passion and novel ideas were able to articulate their ideas through the
“H Ombudsman Proposal Presentation.” Now, let us take a closer look at some of the details of this exciting event!
Now is the Time to Proudly Present the Ideas having been developed and refined
October 28, it was a beautiful late autumn day. We met the H-Social Creators (Social Innovation Ombudsmen) at the ‘H Ombudsman
Proposal Presentation’ venue. Wearing broad smiles, they looked quite at ease. In the waiting room behind the stage, the presenter were
busy rehearsing their presentations .They were representing each team and were busily preparing for the H Ombudsman proposal Presentation. Although initially somewhat tense when starting their presentations, they soon got into their stride and gave their
presentations in a relaxed manner. Their confident manner and attitude indicated that they had prepared and rehearsed well.
The creators started to participate in this program after the Launching Ceremony in May, which was followed by a ‘Basic Worship’ to
broaden their understanding of Hyundai Motor Company ‘s CSR and CSV. Then, they received their Design Thinking Training to cultivate
and hone their skills. In July, they took a field trip to the Namyang R&D center of Hyundai Motors. And, they participated in the Do! Talk seminar, which was a meeting where the employees of the laboratory were given permission to discuss and gave feedback freely.
This was a part of a one-night-two-days ‘Design Camp’ program, in which the participants could specify and clarify their ideas and add
critical insights. In August, the participants joined the Mission Rounds H-Ondream Social Venture Audition,’ a start-up audition for
social enterprises, which provided them valuable experiences in developing their ideas into a viable business model. For the past five
months, it has been a pleasure to watch these creators improve their skills in a remarkable way. And, it gives us all a thrill as we wait
for the presentations of these creators in the ‘H Ombudsman Proposal Presentation.’
The event started off with a video presentation showing the activities of the H Ombudsman Program so far, followed by the introduction
of the evaluators, including the Mentor Gilyoung Song, Mentor Denis Hong, Mentor Jeongtae Kim, and Vice President of Hyundai Motors,
Mr. Gwanggook Lee. A total of 100 participants from 19 teams in three different sections, which were Social Innovation, Product
Innovation, and Customer Value Innovation, participated in the H Ombudsman Proposal Presentation event. Of these, the six teams who
are chosen based on their excellent ideas will compete in the final rounds during the H-Ombudsman Festival scheduled for December.
At this point, we became even more curious about the new ideas of the H Ombudsmen who have been on a fast track program over
the past 168 days to bring about an innovation in Hyundai Motors Company. “Please pay attention to the ideas of the college students
who have been deliberating on what values will make people love Hyundai Motors." Then, the presentations started with an introduction
by Mr. Jeongtae Kim, who was the Social Innovation Mentor.
Garnering Attention with Impressive Presentations
A burst of applause greeted the first presenter, H-Social Creator Sungwoo Han of the Able-Move Team. His team members waved
placard and banners to cheer him on. Starting with a short video on the right of mobility for the blind, he gave his presentation on the
proposal to develop “Able Road,” which is a walking navigation system for the visually impaired. In summary, the presenter suggested
developing a walking navigation system for the visual impaired that provides voice instructions after identifying obstacles in the
surrounding environment based on the sophisticated autonomous driving technology of Hyundai Motors. The sincerity and thoughtfulness
with which these wonderful ideas were presented in an effort to enhance the mobility and safety of the visually impaired using advanced
technology created a lasting impression.
Creator Jinsoo Kim, who was the second presenter from the High-five Team, created a stir with his team’s ideas on the Training Car
program, which is a driving training program involving retired baby boomers. Using the existing MyCar Story application, the proposal
was highly acclaimed as it could help the younger generation learn badly needed driving skills from experienced members of the older
generation and give such retired persons a much needed employment ‘High-Five will be the winner anyway in the end.’ The upbeat
catchphrase looks interesting, doesn’t it?