Visit Hyundai in your country/region
Page sharing

Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

  • Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
    DOCX / 94 KB Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
  • Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
    JPG / 1.3 MB mk01_Hyundai Future Adventure on Roblox
  • Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
    JPG / 1.5 MB mk02_Hyundai Future Adventure on Roblox
  • Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
    JPG / 1.5 MB mk03_Hyundai Future Adventure on Roblox

Please use Safari to download the files.

Empty cart?

Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
mk01_Hyundai Future Adventure on Roblox

Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
mk02_Hyundai Future Adventure on Roblox

Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
mk03_Hyundai Future Adventure on Roblox
Next
Prev
이전 페이지

Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

URL copied to clipboard

Share via email We do not collect email addresses.

Lifestyle 202401150830
Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations

2 minutes read
Added to
Media Cart
Copied to
clipboard
  • Hyundai Motor launches interactive content on Roblox, a global immersive platform for connection and communication, following preview at CES 2024
  • The new ‘Hyundai Future Adventure’ engages Gen Z and Alpha in Hyundai Motor’s vision of tomorrow through a fun and interactive experience
  • Users explore Hyundai Motor’s innovative technologies in the robotics, EV, AAM and hydrogen fields through six jump-action challenges in the virtual world
Hyundai Future Adventure features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future mobility technologies

SEOUL, January 15, 2024 – Hyundai Motor Company today officially launched immersive content on Roblox, following an open beta showcase on January 8 as part of the company’s participation at the Consumer Electronics Show (CES) 2024.


Hyundai Motor aims to engage young people in its vision of tomorrow through a fun and interactive experience on Roblox, a global popular immersive platform among Gen Z and Alpha. In the new ‘Hyundai Future Adventure’ metaverse, users can explore freely and interact with innovative technologies developed by Hyundai Motor.


Hyundai Future Adventure consists of six jump-action challenges themed around future mobility that will advance humanity. Users take their journey while exploring the future-themed park, which features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future technologies.

Hyundai Future Adventure maps include the HTWO waterpark, powered by Hyundai Motor's hydrogen technology
Hyundai Future Adventure maps include the Spacecraft horizon, which highlights Hyundai Motor's vision for cosmic expedition.
Hyundai Future Adventure maps include the HTWO waterpark, powered by Hyundai Motor's hydrogen technology 1.5 MB
Hyundai Future Adventure maps include the Spacecraft horizon, which highlights Hyundai Motor's vision for cosmic expedition. 1.5 MB
Added to
Media Cart
Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Hyundai Future Adventure features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future mobility technologies
2 photos Total 3 MB
Hyundai Future Adventure maps include the HTWO waterpark, powered by Hyundai Motor's hydrogen technology Hyundai Future Adventure maps include the Spacecraft horizon, which highlights Hyundai Motor's vision for cosmic expedition.
Added to
Media Cart

The adventure maps include the H-tech campus, an area to explore cutting-edge technology; the HTWO waterpark, powered by hydrogen; the Robotics lab, featuring a range of Hyundai robots; the Spacecraft horizon, highlighting cosmic expedition; the Botanic garden, promoting sustainable values embodied by the IONIQ lineup; and Antarctica, featuring Hyundai rescue robots.


In addition to the included maps and challenges, Hyundai Motor has made a collection of digital items and accessories available on the Roblox Marketplace for the first time. This allows users to purchase and customize their avatars with robot characters – such as Dal-e and N Vision 74 – as well as other digital items.


Hyundai Motor is continuously interacting with future generations to promote its vision for future mobility and engage these groups in the initiative. Since 2016, the company has held its ‘Hyundai Kids Motorshow’ – a drawing contest inspired by the brilliant imaginations of children, focusing on future mobility concepts – and the ‘Future Mobility School’, an education program giving students the opportunity to learn about future technologies and explore potential career options through creative activities.


Hyundai Motor plans to enhance its communication to emphasize its future mobility vision. The company recently showcased its cutting-edge technologies at CES 2024, centered on Hyundai’s vision for a hydrogen energy ecosystem and software-centric transformation.


More information about Hyundai Future Adventure can be found at: the Roblox content page (https://www.roblox.com/games/13457104744/Hyundai-Future-Adventure) or Hyundai Motor’s official website (https://www.hyundai.com/worldwide/en/company/metaverse)

Daehyun Shin

Global PR Strategy & Planning · Hyundai Motor Company

Get media kit

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Prev topic Sports
Back to the list Lifestyle
Next topic Digital

Continue reading

notice close