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Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
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Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Art & Design Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
Hyundai Motor and Tate Announce the Opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
SEOUL/LONDON, October 13, 2025 – Hyundai Motor Company and Tate Modern are excited to announce the opening of Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil, a monumental new sculptural installation by Sámi artist Máret Ánne Sara in Tate Modern’s Turbine Hall. For her first major work in the UK, the artist draws on her lived experience as member of a reindeer herding family to highlight ecological issues impacting Sámi life. Combining hides and bones derived from traditional reindeer herding practices with wood, industrial materials, sound and scent, Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil is an immersive work honoring the reciprocal relationship between the Sámi people, the reindeer, and the land.
The exhibition marks the 10th annual Hyundai Commission, which offers artists the opportunity to interpret the vast industrial space of the Turbine Hall, made possible by the long-term partnership between Tate and Hyundai Motor. Founded in 2014 and recently extended for another decade until 2036, the partnership is the longest initial commitment from a corporate partner in Tate’s history and encompasses support of both the Hyundai Commission and the Hyundai Tate Research Centre: Transnational.
We are delighted to celebrate the 10th anniversary of the Hyundai Commission with Máret Ánne Sara’s significant work, which transforms Tate Modern’s Turbine Hall into a space grounded in Indigenous history, knowledge and practice. Reflecting Sámi perspectives, Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil invites audiences to engage with complex interconnections of our shared world and fosters new dialogues about our collective future.
Art Director, Hyundai Motor Company
A multi-layered sculpture comprising reindeer hides tightly bound by electrical power cables stretches the full 28 meter height of the Turbine Hall. Created as a monument to honor the reindeer and acknowledge lives lost due to climate change, the title Goavve- refers to a worsening environmental condition caused by extreme temperature fluctuations, in which rain and melted snow freeze into layers of ice on the land’s surface, preventing animals from accessing food sources below. The cables represent the continued extraction of resources from Sápmi through mining and energy developments, leading to the destruction of ecosystems, the displacement of animals and people, and the erosion of cultural practices. The hides symbolize the enduring power that flows from ancestral traditions, embodying the strength, knowledge and spiritual connections passed down through generations. Goavve- serves as a powerful reminder of the interdependence of all living beings and the importance of fostering balance in our shared world.
At the east end of the Turbine Hall, visitors can move through a maze-like structure based on the anatomy of the reindeer nose, an organ which can heat air by 80°C in under a second. Titled -Geabbil, visitors are invited to attune themselves to the energy and ancestral knowledge that courses through the winding passages. The walls of the installation are constructed from wooden poles carved with reindeer earmarks, distinct patterns that are passed down by generations of Sámi people to distinguish their herds and indicate their lifelong commitment to safeguarding the animals and their environment. As part of the traditional Sámi practice of duodji, hides and bones are integrated into the walls, giving new life to parts of the reindeer not used for food or clothing. This ensures that nothing is wasted, serving as a gesture of gratitude and respect to the reindeer.
The artist’s materials are infused with scent, a significant aspect of non-verbal communication between lifeforms. These range from the smell of ‘fear’ released by the reindeer, to the smell of ‘hope’ carried by native plants in Sápmi. A soundscape fills the Turbine Hall, comprised of environmental recordings from the Sápmi landscape and the Sámi musical practice, joik, alongside oral knowledge shared by elders from the artist’s community.
Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil offers a space to consider the possibilities offered by Sámi science and worldviews in the growing ecological crisis, deepening our connection to and protection of the living world for future generations.
Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil
14 October, 2025 – 6 April, 2026, Tate Modern
In partnership with Hyundai Motor
**All images must be accompanied by a credit line below and used only to illustrate an article or feature reviewing or reporting on the Hyundai Commission and the partnership between Hyundai Motor and Tate. Any form of treatment and use of images for front covers may attract a fee and will require the prior authorization of the owner and copyright holder of the work. Please contact Tate Press Office for such use: pressoffice@tate.org.uk
Image Credit
Image 1: Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil, Installation View at Tate Modern. Photo © Tate (Sonal Bakrania)
Image 2-5: Hyundai Commission: Máret Ánne Sara: Goavve-Geabbil, Installation View at Tate Modern. Photo © Tate (Ben Fisher)
Image 6: Máret Ánne Sara (Hyundai Commission artist). Photo © Tate (Ben Fisher)
Hee Chon
media@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
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About Máret Ánne Sara
Máret Ánne Sara (b.1983) is an artist and author based in Guovdageaidnu, Sápmi. Sara makes sculptures and installations from materials which surround her and sustain her community in Sápmi, the territory of the Indigenous Sámi people spanning Norway, Sweden, Finland, and Russia. Her work has featured in several solo and group exhibitions including presentations at the Northern Arts Festival, Harstad, Norway (2025); Norway Sámi Centre for Contemporary Art, Karasjok, Norway (2024); Emerson Dorsch, Miami, USA (2023); the 59th Biennale di Venezia, Venice (2022) and Documenta 14, Kassel (2017). Recent commissions include Háhčešeatni doali dádjadit and Čitna báffa (2025) for the Northern Arts Festival and Gapmu (2024) scene carpet for the Sámi National Theatre Beaivváš. She was nominated for the Nordic Council’s Children’s and Young Literature Prize for her debut book “Ilmmid gaskkas” in 2014. She is the founder of the Dáiddadállu Artist Collective, a network for Sámi artists in Guovdageaidnu.
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with museums and cultural organizations worldwide, including Tate, the Los Angeles County Museum of Art (LACMA), the Whitney Museum of American Art, and the Korean Pavilion at the Venice Biennale. Hyundai Translocal Series is a new partnership initiative that roots itself in fostering dialogues and collaborations among art institutions in Korea and across the globe. Hyundai Motor’s own art-initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize+, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. These ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem. For further information, visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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