Art & Design Hyundai Motor Presents the First Exhibition of Hyundai Blue Prize+ 2025
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SEOUL, July 20, 2026 – Hyundai Motor Company presents Prayers to Fornax: Science, Technology, and Spirituality, the first exhibition of Hyundai Blue Prize+ 2025, on view at Hyundai Motorstudio Beijing from July 18 through December 13, 2026.
Curated by Yifeng Wei & Penny Dan Xu, one of two final awardee collectives of Hyundai Blue Prize+ 2025, the exhibition brings together eight international artists and collectives, inviting audiences to consider the intersection of rational inquiry, technological systems and spiritual imagination.
Prayers to Fornax: Science, Technology, and Spirituality invites audiences into a ritual of bridging the realms of rationality and spirituality. Fornax, meaning “laboratory stove” or “furnace,” is a constellation in the southern hemisphere named by French astronomer Nicolas-Louis de Lacaille in 1756. Its scientific naming marked a historical shift toward a new ordering of the sky, one shaped as much by belief and imagination as by observation. This exhibition explores this intersection of rational inquiry and esoteric belief.
The exhibition is structured around three interrelated lines of inquiry:
Together, these works examine whether shamanism, folklore and mysticism might offer new ways of perceiving, opening onto a broader constellation of understanding the world we inhabit.
We are thrilled to present this exhibition, which invites audiences into a transformative experience that bridges different forms of knowledge. Moving between science and spirituality, the exhibition searches for futures that no single worldview can see alone.
Curators for Hyundai Blue Prize+ 2025 Prayers to Fornax: Science, Technology, and Spirituality.
Hyundai Blue Prize+, an initiative led by Hyundai Motor Company, serves as a laboratory for the evolving role of curators, encouraging exploration of pressing contemporary issues through the diverse contexts of Asia. Building on Hyundai Blue Prize Art + Tech in China and Hyundai Blue Prize Design in Korea, the initiative evolved into Hyundai Blue Prize+ in 2025, expanding its scope to foster interdisciplinary research and transcultural conversations.
The Hyundai Blue Prize+ 2025 open call received more than 160 exhibition proposals. Yifeng Wei & Penny Dan Xu and Hyejin Park & Yoonyoung Park were selected as the final awardees. The latter collective’s exhibition will open on January 23, 2027.
We are delighted to present Hyundai Blue Prize+, a newly evolved iteration of the Hyundai Blue Prize, through its inaugural exhibition at Hyundai Motorstudio Beijing. Bringing together science, technology, and spirituality, the exhibition, curated by Yifeng Wei and Penny Dan Xu, invites audiences to encounter new perspectives and reflect on how technology shapes the world we inhabit.
Art Director of Hyundai Motor Company.
Throughout the exhibition, Hyundai Motorstudio Beijing will host a series of public programs, including artist talks and hands-on workshops, extending the exhibition’s themes through dialogue and participation.
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Image Credit:
Daehyun Shin
daehyun.shin@hyundai.com
Global PR Team 1 · Huyndai Motor Company
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About the Curators
Yifeng Wei is a curator, researcher and PhD candidate in Visual Culture at the National College of Art and Design, Ireland. His research engages with the aesthetics of opacity as a critical framework for resisting digital colonization and technological oppression. His curatorial and publishing projects—often involving critical writing and performative lectures—have been presented internationally at NCAD Gallery (Ireland), The LAB Gallery (Ireland), LUX Pavilion (Germany), the Technical University of Cluj-Napoca (Romania), the University of Cambridge (UK) and Arizona State University (USA).
Dr. Penny Dan Xu is a London-based independent curator with 13 years of experience. She holds a PhD in Art History and is the founder of Across Platform, a not-for-profit research initiative. She also serves as an advisor to the art organization Baopu FELT. Her work focuses on collaborative research within and beyond the contemporary art field, with a commitment to slow thinking, cross-cultural dialogue and independent knowledge production.
About Hyundai Motorstudio Beijing
Hyundai Motorstudio Beijing is a space for arts and culture in the 798 Art District, one of China’s most renowned creative districts. Inspired by the concept of “Creative Energy,” the space strives to enrich people’s lives and support the local cultural landscape by sparking artistic inspiration. Through immersive exhibitions and creative programs, including art and mobility contents, Hyundai Motorstudio Beijing presents fresh perspectives and engaging experiences.
For more information, please visit https://motorstudio.hyundai.com.cn/beijing/.
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with museums and cultural organizations worldwide, including Tate, the Los Angeles County Museum of Art (LACMA), the Whitney Museum of American Art, and the Korean Pavilion at the Venice Biennale. Hyundai Translocal Series is a new partnership initiative that roots itself in fostering dialogues and collaborations among art institutions in Korea and across the globe. Hyundai Motor’s own art initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize+, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. These ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem.
For further information, visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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