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N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
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N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
N Brand Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7, Expanding Its Presence in e-Motorsport
FUKUOKA, JAPAN, December 22, 2025 – Hyundai Motor Company has announced the debut of the Hyundai ELANTRA N TCR1) in the globally renowned racing simulation game, Gran Turismo 7.
This announcement, made during the Gran Turismo World Series 2025 World Final at Fukuoka International Congress Center, commemorates a decade of successful collaboration between Hyundai Motor and Polyphony Digital, the creator of the Gran Turismo series.
The ELANTRA N TCR, a high-performance touring car with proven success in motorsport, will be introduced to the game with the January 2026 update under the name ‘ELANTRA N TC’. This milestone aligns with the 10th anniversary of Hyundai N brand, which first captured global attention with the N 2025 Vision Gran Turismo concept car unveiled at the 2015 Frankfurt Motor Show.
We are proud to announce the launch of the ELANTRA N TCR in Gran Turismo 7 at the Gran Turismo World Series 2025 World Final. This milestone marks the 10th anniversary of Hyundai N and our enduring collaboration with Polyphony Digital, reaffirming our commitment to bringing the thrill of racing to enthusiasts worldwide. We will continue to strengthen our partnership with Gran Turismo by introducing next-generation high-performance vehicles and race cars that bridge the virtual and real worlds, driving Hyundai N’s passion for performance.
Vice President of N Brand Management Group at Hyundai Motor Company
The ELANTRA N TCR, a key highlight of the January 2026 update, is one of the most successful touring cars to date. The model has achieved five consecutive class wins at the Nürburgring 24 Hours endurance race (2021–2025) and three straight victories in the FIA TCR World Tour Drivers’ Championship (2022–2024).
The January update also features an exclusive Hyundai N-themed menu at GT Café, along with additional enhancements to the Hyundai Museum at Brand Central, allowing players to explore the history and innovation behind Hyundai’s performance brand in-game.
During the event, Hyundai Motor and Polyphony Digital jointly presented the ELANTRA N TCR alongside visuals highlighting their 10-year collaboration. The presentation also reflected on the evolution of Hyundai N brand, from concept to motorsport dominance and integration into interactive digital experiences.
Hyundai Motor’s partnership with Polyphony Digital began in 2015 with the launch of the N 2025 Vision Gran Turismo, a futuristic hydrogen-powered hypercar that defined the brand’s high-performance aspirations. Over the years, Hyundai N has become a thrilling addition to Gran Turismo, offering players a chance to experience vehicles like IONIQ 5 N and ELANTRA N in a virtual racing environment.
With the ELANTRA N TCR entering Gran Turismo 7, Hyundai Motor is set to further expand its presence in e-Motorsport, blending cutting-edge automotive innovation with digital entertainment. The collaboration underscores the company’s commitment to bridging the gap between real-world performance and virtual experiences, empowering both car enthusiasts and gamers worldwide.
Daehyun Shin
daehyun.shin@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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