Hyundai Worldwide Global Navigation
Sports Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
Please use Safari to download the files.
Sports Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
Sports Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
SEOUL, June 10, 2026 – Hyundai Motor Company today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world through new and immersive brand experiences. Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers via FIFA World Cup 2026™-themed events in Epic Games’ popular titles, Rocket League and Fortnite.
This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup™, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences.
Timed to coincide with the FIFA World Cup 2026™, the collaboration gives football (soccer) and gaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) in Rocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the IONIQ 6 N Line in-game.
The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup™. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.
By bringing the IONIQ 6 N Line into some of the world’s most-played online games, Hyundai Motor is creating new ways to engage with fans.
The FIFA World Cup™ is where the world’s biggest football moments happen, while Rocket League and Fortnite bring together millions of gamers every day through competition and engagement. At Hyundai Motor, we have been continuously expanding our reach to next-generation audiences through gaming. Through this collaboration, we look forward to deepening our connection with fans worldwide at the intersection of mobility, sport, and gaming during the FIFA World Cup 2026™
Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company
Hyundai Motor is the only automotive brand participating in the Rocket League and Fortnite LTEs, positioning the brand at the intersection of gaming and global sports.
As part of the collaboration, players in Rocket League will be able to unlock the IONIQ 6 N Line vehicle item and a special FIFA World Cup 2026™-themed decal from June 11 to July 19, allowing for in-game vehicle customization. Players can:
Progress will be tracked on Rocket League’s leaderboard, with players receiving rewards tied to the winning nation at the event’s conclusion.
As part of its broader FIFA World Cup 2026™ campaign, ‘Next Starts Now,’ Hyundai Motor will host the ‘Next Starts Now Cup, presented by Hyundai,’ a dedicated Rocket League tournament featuring gaming influencers and professional players competing exclusively using the IONIQ 6 N Line.
Matches will be live streamed on participating creators’ channels, extending engagement beyond gameplay and allowing fans to follow the competition through both play and viewing.
As part of the collaboration, Fortnite will feature an LTE running from June 25 to July 19, incorporating Hyundai Motor-branded in-game content. Players participating can:
The experience gives players new ways to interact with Hyundai Motor throughout the tournament while earning rewards and exploring Fortnite using the IONIQ 6 N Line.
Beyond digital engagement, the collaboration will also extend into offline spaces. FIFA World Cup™–themed exhibitions will be held at Hyundai Motorstudio locations in select regions, including dedicated gaming experience zones in Goyang and Busan, where visitors can interact with the IONIQ 6 N Line featured in the in-game experiences.
Seoyong Choi
seoyong.choi@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub
