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Awards Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
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Awards Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
Awards Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
Awards Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
Awards Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026
SEOUL, August 7, 2026 – Hyundai Motor Company has strengthened its position as a global design and marketing leader by securing ten awards, including one Best of the Best, at the Red Dot Design Award: Brands & Communication Design 2026 — one of the world's most prestigious design competitions, alongside Germany's iF Design Award and the United States' International Design Excellence Awards (IDEA).
The awards validate Hyundai Motor’s transformation from pure manufacturer to comprehensive mobility brand, demonstrating excellence across spatial design, customer experience, and brand communication.
UX Studio Seoul earned the Best of the Best award for Digital Solution, along with two additional Winner awards in Interior Design and Exhibition Design— three honors in total.
As the automotive industry's first open-format user experience research space, UX Studio Seoul allows any customer to take part in the UX development process and offer direct feedback. The facility's modular spatial system enables flexible adaptation to evolving research environments and was recognized as a groundbreaking platform for turning customer participation into strategic brand development.
CES 2026 earned two Winner awards, one for the Spatial Communication category and another for the Fair Stand category. The exhibition redefined robotics as technology partners growing alongside humanity, transparently disclosing the research and development process behind the Group's robotics innovation. Visitor participation was used to effectively communicate a human-centered vision for AI robotics to global audiences.
Beyond UX Studio Seoul and CES 2026, Hyundai Motor received five additional Winner awards:
For more information about Hyundai Motor design initiatives, visit the Hyundai Media Hub or learn more about the Red Dot Design Award.
Jiwon Moon
m00n@hyundai.com
Global PR Team 1 · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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