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Technology & Innovation Hyundai Motor Group and KIRARA Release ‘Temper,’ a Musical Interpretation of Technological Refinement
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Technology & Innovation Hyundai Motor Group and KIRARA Release ‘Temper,’ a Musical Interpretation of Technological Refinement
Technology & Innovation Hyundai Motor Group and KIRARA Release ‘Temper,’ a Musical Interpretation of Technological Refinement
Technology & Innovation Hyundai Motor Group and KIRARA Release ‘Temper,’ a Musical Interpretation of Technological Refinement
Hyundai Motor Group and KIRARA Release ‘Temper,’ a Musical Interpretation of Technological Refinement
SEOUL, August 13, 2026 – Hyundai Motor Group (the Group) has partnered with Korean electronic music artist KIRARA to debut ‘Temper,’ a musical composition that translates the Group’s technology development philosophy into an auditory experience. The track is available on the Group’s official YouTube channel (Link).
‘Temper’ reimagines the journey of raw materials transforming into finished vehicles through advanced manufacturing processes, weaving complex beats and synthesized textures to capture the precision of innovation. The Korean title ‘Jeongryeon’ (정련, or Jīngliàn精鍊 in Mandarin) refers to the process of refining materials by removing impurities to reveal their purest and most valuable form. This collaboration expresses the Group’s technology development efforts through music, representing a new approach to connecting with customers on a sensory level.
Working on Hyundai Motor Group’s new technology was a constant source of wonder, much like when I first learned synthesizing. I wanted to express the refined technology and the feeling I had when encountering it through equally refined music.
Korean electronic music artist
‘Temper’ opens with an ambient, mysterious introduction representing infinite possibility within raw materials. As the composition progresses, layered beats build gradually — mirroring the vehicle’s emerging form — before concluding with crystalline clarity reflecting the final form of a finished vehicle.
To authentically convey cutting-edge technology, the track blends ambient techno genre elements, specifically glitch and breakbeat components, creating a sophisticated yet mysterious soundscape that mirrors the technical complexity inherent in the Group’s technological advancements.
KIRARA is one of Korea’s leading electronic musicians. Since launching her career in 2014, she has released five studio albums and performed extensively at prestigious events including Pentaport Rock Festival (Korea), Venice Biennale (Italy), SXSW (United States) and Primavera Pro (Spain).
Drawing deep inspiration from 1990s British dance music and 2000s Japanese electronic music, KIRARA’s music evokes a unique juxtaposition of sorrow and euphoria through a delicate blend of melodies. She currently performs live sets — composing directly through computer and MIDI controller — more than 30 times annually across domestic and international venues.
Her recognitions include:
The track is now available on:
Later this year, the Group will release an accompanying manufacturing technology video featuring the ‘Temper’ composition.
Seoyong Choi
seoyong.choi@hyundai.com
Global PR Team 1 · Hyundai Motor Company
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About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom
