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Art & Design Hyundai Motor Announces Opening of Hyundai Translocal Series: Ho Tzu Nyen in New York and Ulsan
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Art & Design Hyundai Motor Announces Opening of Hyundai Translocal Series: Ho Tzu Nyen in New York and Ulsan
Hyundai Motor Announces Opening of Hyundai Translocal Series: Ho Tzu Nyen in New York and Ulsan
SEOUL/NEW YORK, September 22, 2026 – Hyundai Motor Company today announced the opening of Hyundai Translocal Series: Ho Tzu Nyen, co-organized by the New Museum in New York, United States, and the Ulsan Art Museum in Ulsan, Korea.
The exhibition opens at the New Museum on September 24, 2026, and runs through January 24, 2027, followed by a presentation at the Ulsan Art Museum from October 22, 2026, through February 21, 2027.
Hyundai Translocal Series: Ho Tzu Nyen is the first exhibition in a three-year collaboration between the two institutions as part of the Hyundai Translocal Series. This initiative by Hyundai Motor supports multi-year collaborations that encompass joint research, artwork commissions, exhibitions, public programming, and publications.
Hyundai Translocal Series: Ho Tzu Nyen presents newly commissioned, site-specific works by Singapore-based artist Ho Tzu Nyen, whose work across film, video, performance, and multimedia installation investigates the plurality of cultural identities across Southeast Asia. Drawing on numerous Eastern and Western cultural references, Ho’s works blend mythical narratives and historical facts to mobilize different understandings of history, its writing, and its transmission.
Commissioned for the New Museum, P for Power: Up Down (2026) is installed on screens in the museum’s OMA-designed, glass-front elevators looking onto the Bowery. When an elevator button is activated, a life-size child protagonist appears on screen and delivers a short text in the form of a mantra, question, riddle, or note reflecting on the nature of power.
Each time a visitor presses a floor button, an AI system generates a new image sequence in real time. Here, AI functions not simply as a tool for producing images, but as a generative structure through which narratives and identities remain open to change.
Presented in parallel with Ho’s commission for the Ulsan Art Museum, the exhibition connects New York and Ulsan through a shared conceptual framework while responding to the distinct architectural and cultural contexts of each site.
Following the New York presentation, P for Power: Double Life of P (2026) will open at the Ulsan Art Museum on October 22. Configured as an immersive installation using 24 projectors and a multichannel sound system, P for Power: Double Life of P (2026) incorporates data drawn from Ulsan’s industries, technologies, materials, and soundscapes. Together, the mutable nature of the two works connects to Ho’s longstanding engagement with histories and identities that resist singular or fixed definition. Across New York and Ulsan, the exhibition explores the multiple meanings of power, from political and technological systems to more fluid notions of endurance, transformation, and agency.
We are thrilled to inaugurate our partnership with an exciting new commission by the exceptional artist Ho Tzu Nyen exploring notions of power in the context of our two museums and our two cities.
Toby Devan Lewis Director of the New Museum, and Changsub Lim, Director of the Ulsan Art Museum
We are delighted to present Hyundai Translocal Series: Ho Tzu Nyen, situating the artist’s ongoing exploration within the distinctive contexts of New York and Ulsan. Through institutional collaboration and translocal exchange, this exhibition fosters a dialogue on relationality and the contemporary narratives that unfold across place.
Art Director of Hyundai Motor Company
Beginning with Hyundai Translocal Series: Ho Tzu Nyen, the New Museum and the Ulsan Art Museum will collaborate on a three-year exhibition program through 2028, with two additional commissions to follow.
Through this collaboration, New York and Ulsan become interconnected sites of translation and transformation, where artistic ideas take on new meanings across translocal contexts.
By presenting site-specific works on the New Museum's elevator screens and at the Ulsan Art Museum's XR Lab — an experimental space dedicated to media art — the collaboration creates an ongoing dialogue between the two cities while exploring how contemporary issues intersect with broader global currents.
Hyundai Translocal Series: Ho Tzu Nyen is co-curated by:
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Image Credit:
Kyeongjin Kim
kyeongjin.kim@hyundai.com
Global PR Team · Hyundai Motor Company
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About Ho Tzu Nyen
Ho Tzu Nyen (b. 1976, Singapore) is a Singapore-based artist and filmmaker. Working across film, video, performance, and multimedia installation, he investigates the plurality of cultural identities across Southeast Asia. Ho has held solo exhibitions at LUMA Arles (2025); Mudam, Luxembourg (2025); Hessel Museum, Annandale-on-Hudson (2024); Museum of Contemporary Art Tokyo (2024); Singapore Art Museum (2023); and Hammer Museum, Los Angeles (2022). His works are held in the collections of the Metropolitan Museum of Art, New York; Tate Modern, London; Guggenheim, New York and Abu Dhabi; M+ Museum, Hong Kong; MMCA, Seoul; Mori Art Museum, Tokyo; and Singapore Art Museum, among others. He is the Artistic Director of the 16th Gwangju Biennale (2026).
About New Museum
The New Museum is the only museum in New York City exclusively devoted to contemporary art. Founded in 1977, the New Museum is a center for exhibitions, information, and documentation about living artists from around the world. From its beginnings as a one-room office on Hudson Street, to the inauguration of its SANAA-designed flagship building in 2007, to the OMA-designed expansion of its home on the Bowery in 2026, the New Museum continues to be a place of experimentation and a hub of new art and new ideas.
About Ulsan Art Museum
Opened in January 2022, Ulsan Art Museum is the city's first public art museum, established in response to the long-standing cultural aspirations of its residents. Envisioned as a future-oriented museum grounded in digital technology, it serves as an open platform for experimental and innovative artistic discourse. Since its opening, the museum has presented exhibitions that cross the boundaries of traditional media—including painting, sculpture, new media, and installation—while engaging with key contemporary themes such as artificial intelligence, ecology, technology, and migration. Beyond its galleries, the museum offers a diverse artistic environment through facilities such as the XR Lab, a dedicated immersive space for media art; a research library providing specialized art publications and visual resources; and a multipurpose hall that hosts academic programs and interdisciplinary projects.
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with museums and cultural organizations worldwide, including Tate, the Los Angeles County Museum of Art (LACMA), the Whitney Museum of American Art, and the Korean Pavilion at the Venice Biennale. Hyundai Translocal Series is a new partnership initiative that roots itself in fostering dialogues and collaborations among art institutions in Korea and across the globe. Hyundai Motor’s own art initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize+, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. These ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem.
For further information, visit artlab.hyundai.com or follow @hyundai.artlab, #HyundaiArtlab
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
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