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Technology & Innovation Hyundai Motor Group and CuspAI Partner to Accelerate Material Innovation Using AI
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Technology & Innovation Hyundai Motor Group and CuspAI Partner to Accelerate Material Innovation Using AI
CAMBRIDGE/SEOUL, November 6, 2025 – Hyundai Motor Group today announced a strategic partnership with CuspAI, a frontier AI startup pioneering the discovery of breakthrough materials, to accelerate the development of innovative materials through artificial intelligence (AI) technology.
Hyundai Motor Group and CuspAI have signed a partnership agreement in Cambridge, United Kingdom, to establish a framework for their collaboration across multiple domains.
The rapid advancement of AI technology has established 'AI for Science' as an emerging paradigm for addressing complex scientific challenges, particularly by driving innovative approaches in the pharmaceutical and materials industries. Expanding beyond widely known applications like language or image generation, AI for Science can leverage generative AI to analyze extensive scientific datasets, propose novel molecular structures or biological sequences, and significantly reduce the time, cost, and uncertainty involved in research and development.
In this context, Hyundai Motor Group is accelerating the adoption of AI technologies to enhance the efficiency, durability, and stability of next-generation materials, integrating them into its future smart mobility solutions.
Hyundai Motor Group is driving transformative change in mobility through fundamental materials innovation. By applying AI to solve scientific challenges that conventional methods cannot address, this partnership will strengthen our global leadership in sustainable, next-generation mobility.
Vice President and Head of New Business Strategy Group of Hyundai Motor Group
Next-generation materials are the only path to a more sustainable future. By partnering with Hyundai Motor Group, who bring world-class manufacturing expertise and a drive for materials innovation, we can build that future faster. AI allows industry leaders to move beyond slow, experimental progress and start delivering greener, more efficient solutions. We’re delighted to welcome Hyundai Motor Group as a long-term partner in realising this vision.
CEO and co-founder of CuspAI
CuspAI harnesses the power of cutting-edge AI to revolutionize materials discovery and development. By integrating data-driven simulations with proprietary AI models, the company has created an AI-powered ‘search engine’ for materials with potential to dramatically reduce the time and cost traditionally required for materials development. CuspAI is co-founded by Prof. Max Welling, a world-renowned AI pioneer and now leading the company as CTO, alongside deep tech entrepreneur, Dr. Chad Edwards and experts from leading AI and materials labs that are among the most cited in the world.
This strategic alliance represents Hyundai Motor Group’s commitment to leveraging breakthrough technologies to accelerate materials innovation and maintain its leadership in the rapidly evolving mobility landscape.
Seoyong Choi
seoyong.choi@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
About CuspAI
CuspAI is a frontier AI company pioneering the discovery of breakthrough materials to power human progress. Combining state-of-the-art generative AI with advanced molecular and physics-based simulations, CuspAI designs and validates materials in months rather than decades. CuspAI’s founding team is among the most cited in the world. Headquartered in Cambridge, UK, with teams in Amsterdam and Berlin, the company partners with global leaders in automotive, energy, semiconductors and climate. www.cusp.ai
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor and its products can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom
