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Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
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Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Corporate Information Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
Hyundai Motor Group Executive Chair Outlines Vision for Collaboration and Innovation at Transformed Seoul HQ
SEOUL, May 14, 2026 – Hyundai Motor Group (the Group) today held a company-wide town hall at its Yangjae headquarters in Seoul, with Executive Chair Euisun Chung outlining his vision for how the redesigned lobby space can serve as a catalyst for collaboration, innovation, and human connection across the organization.
The lobby renovation, created in partnership with global design firm Studios Architecture, transforms the iconic building's central gathering space into an open, inviting environment inspired by a Parisian train station Chung personally visited, where people naturally gathered and spent time around a sunlit atrium.
The headquarters is located in Yangjae, a Seoul district whose name translates to "outstanding talent." At the town hall, Chung reflected on that meaning, saying it captured exactly what the organization’s HQ has always been and what it is now designed to amplify: a home for the exceptional talents that make the Group what it is today.
"When we change our work environment, we subtly change how we work," Chung said, describing the renovation as more than a physical transformation — a moment for the Group to reflect on how it works, and how it wants to work going forward.
Rather than a simple aesthetic upgrade, the Group’s redesigned lobby space was conceived as infrastructure for human connection and breakthrough thinking — a physical expression of the Group's conviction that organizational agility and cross-functional communication are core competitive advantages.
The design reflects three principles:
Executive Chair Chung emphasized that every Group employee possesses valuable ideas and capabilities, and that multiplication of that value depends on genuine connection across departmental boundaries.
He outlined his belief that the real multiplier of individual talent lies in cross-departmental exchange, when engineers understand what designers are envisioning, or when sales insights reach the people building the product.
Collaboration takes many forms — strategists and engineers, all working side by side. What matters is our role in creating the physical environment that brings them together. When the spaces are right, communication takes care of itself.
Hyundai Motor Group Executive Chair
Executive Chair Chung used the town hall meeting with HQ employees to reiterate the Group's strategic expansion beyond traditional automotive manufacturing. The renovated lobby incorporates the company's robotics and physical AI initiatives — including DAL-e Gardener and DAL-e Delivery — as a real-world working demonstration of human-robot coexistence in an everyday environment.
As a core element of this strategy, robotics integration was built into the renovation from its earliest design phase. Navigation paths, turning radii, floor level changes, and charging locations were all mapped alongside human circulation from the outset, making Yangjae one of the rare corporate workspaces in which humans and robots were designed to share the environment from day one. Chung framed the integration of robots alongside employees as technology that grows through use, expanding human capability rather than replacing it.
We are using this space as a test bed — trying out many of our products, gathering your feedback and contributions. The more you engage with these robots, the better we can make them. That is precisely why they are here, and why we will continue to expand their presence going forward.
Hyundai Motor Group Executive Chair
The town hall reinforced Chung's view that human connection and collaborative infrastructure constitute core business assets. The Yangjae renovation reflects a broader belief within the Group that physical workspace should be designed around the way people actually think and collaborate, and that getting the environment for this right is itself a strategic decision.
Chung closed the town hall by returning to the idea at the heart of the renovation: that space exists to serve the people in it, not the other way around. He pledged to keep evolving the lobby based on how employees use it, expressing his hope that it would become a place where people genuinely want to be — and where the everyday act of coming together would spark the ideas that move the Group forward.
The Yangjae lobby renovation includes a curated library space developed in partnership with Japan's Culture Convenience Club, the company behind TSUTAYA bookstore. CCC's approach mirrors the philosophy at the heart of Chung's vision for the lobby: start with people, not space.
Drawing on its expertise in library curation and community-focused design, CCC helped create a space where employees come not just to read, but to find unexpected ideas and leave thinking differently than when they arrived.
The renovation, nearly two years in the making, spans five floors from basement level one through the fourth floor, covering approximately 36,000 square meters — roughly the equivalent of five football fields.
Key features include:
Jiwon Moon
m00n@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor and its products can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom
