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Corporate Information Hyundai Motor Group to Sponsor Cultural and Artistic Exchanges Between Korea and France
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Corporate Information Hyundai Motor Group to Sponsor Cultural and Artistic Exchanges Between Korea and France
SEOUL, June 3, 2026 – Hyundai Motor Group (the Group) is sponsoring cultural and artistic festivals held in both Korea and France this year to celebrate the 140th anniversary of diplomatic relations between the two nations.
As part of this initiative, the Group will take the lead in cultural and artistic exchanges by sponsoring:
By supporting these diverse cultural and artistic programs in Korea and France, the Group aims to help deepen historic bilateral ties while utilizing the universal language of art to foster deeper, more meaningful connections with its global audience.
The Classical Bridge International Music Festival, a representative international classical festival linking Korea and France, has established a special connection with France by being held in major cities across both countries, including Seoul, Paris and Bordeaux.
This year’s festival in Seoul will feature numerous leading performers from the French classical music scene and French-based artists. To commemorate the 140th anniversary of Korea-France diplomatic relations and reflect the spirit of cultural exchange, Korean artists will also perform, further expanding musical dialogue between the two nations.
As the event’s official mobility sponsor, Hyundai Motor will provide the following support:
| Program | Details of Hyundai Motor’s Support |
|---|---|
| Official Mobility Support | Providing transportation and dedicated chauffeur services for participating artists during the festival, utilizing vehicles such as the STARIA Hybrid and UNIVERSE hydrogen fuel cell electric bus to ensure seamless convenience. |
| Customer Invitation Event | Hosting a lucky draw event for visitors of Hyundai Motorstudio to win tickets to the festival performances, allowing more customers to experience the stages of world-class artists firsthand. |
Celebrating its 80th edition this year, the world-renowned Festival d’Avignon — one of the world’s largest comprehensive performing arts festival boasting rich traditions — is a landmark event showcasing diverse genres, including theater, dance, music and performance art.
This year’s festival has selected Korean as the official guest language — a historic first for an Asian language. Nine Korean performing arts pieces have been invited to the festival.
Hyundai Motor Group will participate as a sponsor of this year’s festival, providing the following support:
| Program | Details of Hyundai Motor Group’s Support |
|---|---|
| Official Sponsorship | Supporting local activities and smooth operations by providing protocol vehicles — including the Hyundai IONIQ 9, Kia PV5 and Kia EV4 — to key Korean artists participating in the festival. |
| Local Brand Experience | Hyundai Motor France and Kia France will run performance invitation events for local French customers to expand touchpoints and strengthen brand experiences that connect with global customers through art. |
Seoyong Choi
seoyong.choi@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
