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Corporate information Hyundai Motor Group Revamps Design Organization to Enhance Design Capabilities

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Corporate information Hyundai Motor Group Revamps Design Organization to Enhance Design Capabilities

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Corporate information 202310271600
Hyundai Motor Group Revamps Design Organization to Enhance Design Capabilities

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  • Hyundai Motor Group (the Group) establishes Global Design Division, to be headed by Luc Donckerwolke, President and Chief Design Officer
  • Global Design Division to spearhead the Group’s efforts to pioneer future design trends to transform the global mobility industry
  • Division will encompass Hyundai & Genesis Global Design Technical Unit and Kia Global Design Technical Unit
  • New Genesis Design Center, founded under Hyundai & Genesis Design Technical Unit, to focus on design that enhances brand’s position as leader in global luxury segment

SEOUL, Oct 27, 2023 – Hyundai Motor Group (the Group) has announced the establishment of the Hyundai Motor Group Global Design Division, further strengthening its design capabilities. The new division will spearhead the Group’s efforts to design all-electric vehicles and future mobility solutions, including purpose-built vehicles (PBVs), robotics, and advanced air mobility (AAM).


Luc Donckerwolke, Hyundai Motor Group’s President, will be appointed Chief Design Officer (CDO), heading the Global Design Division. He also retains his current role as Chief Creative Officer (CCO), leading all design creatives aspects for the Hyundai Motor Group brands including future mobility, AAM and Robotics.

Luc Donckerwolke will be appointed Chief Design Officer (CDO), heading the Global Design Division, while retaining the current role as Chief Creative Officer (CCO)
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Luc Donckerwolke
Luc Donckerwolke, Chief Design Officer (CDO) and Chief Creative Officer (CCO) of Hyundai Motor Group
1 photos Total 700 KB
Luc Donckerwolke will be appointed Chief Design Officer (CDO), heading the Global Design Division, while retaining the current role as Chief Creative Officer (CCO)
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In my 32-year career as a car designer, my achievements were often enabled by my organization’s teamwork. I believe it is my role to create an environment in which designers can be creative and lead transformations. I am confident the new organization will enable the Group to continue to lead the way in determining the future of the global mobility industry.

Luc Donckerwolke

Chief Design Officer (CDO) and Chief Creative Officer (CCO) of Hyundai Motor Group

The new Global Design Division will encompass the Hyundai & Genesis Global Design Technical Unit, led by SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design and Kia Global Design Technical Unit, led by Karim Habib, Executive Vice President and Head of Kia Global Design. The two leaders, already accredited with enhancing brand value through their design work, will direct their brands’ design directions while ensuring each brand is differentiated.

SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design
Karim Habib, Executive Vice President and Head of Kia Global Design
Simon Loasby, Vice President and Head of Hyundai Design Center
Ilhun Yoon, Vice President and Head of Genesis Design Center
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Global Design Division
SangYup Lee (first image), Head of Hyundai & Genesis Global Design; Karim Habib (second), Head of Kia Global Design; Simon Loasby (third), Head of Hyundai Design Center; and Ilhun Yoon (fourth), Head of Genesis Design Center
4 photos Total 12.9 MB
SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design Karim Habib, Executive Vice President and Head of Kia Global Design Simon Loasby, Vice President and Head of Hyundai Design Center Ilhun Yoon, Vice President and Head of Genesis Design Center
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Alongside the organizational changes, a new Genesis Design Center is founded under the Hyundai & Genesis Global Design Technical Unit, allowing each mobility brand within the Group - Hyundai, Kia, and Genesis - to benefit from its own design ethos, and build a strong design identity.


Hyundai is currently pursuing a design philosophy of ‘Sensuous Sportiness’, Kia ‘Opposites United’ and Genesis ‘Athletic Elegance’.


Simon Loasby, Vice President, who has previously led projects establishing the design visions for the Hyundai IONIQ lineup and N brand, has been appointed as the head of the Hyundai Design Center.


Ilhun Yoon, Vice President, will lead the newly established Genesis Design Center. Vice President Yoon is known for his works on Genesis X Trilogy and current Genesis line-up design as well as the future design vision of the Genesis brand. Yoon will focus on creating designs that elevate Genesis customer experience.

David Park

Global PR Strategy & Planning · Hyundai Motor Company

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About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Media Center


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