Hyundai Worldwide Global Navigation
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Please use Safari to download the files.
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Art & Design Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
Hyundai Motorstudio Beijing Presents Weather Station Exhibition by MOON Kyungwon & JEON Joonho
SEOUL/BEIJING, May 31, 2024 – Hyundai Motor Company is proud to announce that Hyundai Motorstudio Beijing will present Weather Station, an exhibition by MOON Kyungwon & JEON Joonho, an internationally renowned artist duo based in Seoul and Busan, starting on May 31, 2024.
Weather Station is an ongoing series of artistic experiments carried out between Seoul and Beijing that embrace a post-human perspective on climate change. The exhibition focuses on redefining the relationship between humans, non-humans and nature in the era of artificial intelligence (AI). The artists take an alternative approach to climate change, considering the notion of coexistence.
Since 2009, MOON & JEON have worked as a duo, delving deep into the role of art amidst human challenges and the rapidly changing world. Their work navigates through various technologies and mediums, including AI, video, installation arts and drawings, to integrate their thematic narratives into multi-sensory spatial experiences.
Weather Station suggests embracing a post-human perspective when addressing the planetary concerns of climate change and beyond. We anticipate that this exhibition, in conjunction with a series of discussions, will serve as a platform for diverse interdisciplinary interactions, contributing to our collective future.
Art Director, Hyundai Motor Company
Inspired by Jack London’s 1902 short story of the same title, To Build a Fire (2022-2024) by MOON & JEON tells the story of the Earth’s millennia-old transition and climate changes from the viewpoint of a stone generated by AI. Guided by the quadruped robot Spot, the participants are invited to traverse an augmented temporal and spatial world filled with unknowns and mysteries. The participants not only immerse themselves in the artistic allure of the installation but also encounter entirely new sensory experiences through the blurred boundaries between humans and non-humans.
Centering on the artists’ recent interest, the video installation News from Nowhere: ECLIPSE (2022-2024) portrays the gripping tale of a lone protagonist struggling for survival aboard a rescue ship in an open sea. It is more than a mere survival narrative; it desperately seeks to resolve the fundamental inconsistencies of the world by bridging the gap between the real and the unreal.
Another installation, Mobile Agora (2022-2024) is a participatory platform designed for discussion and creative collaboration, made by connecting recycled plastic chairs in a circular shape. Since 2012, MOON & JEON have been working closely with experts from various fields, such as design, architecture, science and philosophy, to propose alternative ideas for human survival in ever-evolving global surroundings.
As a cultural and artistic experimental hub, Hyundai Motorstudio Beijing is dedicated to the exploration of multi-disciplinary practices, enhancing the sustainable development of society.
For the installation of To Build a Fire at this exhibition, Hyundai Motor Group’s Robotics LAB developed a lightweight carbon monitoring device based on the previous device made in collaboration with Professor Sujong Jeong of Seoul National University’s Graduate School of Environmental Studies and BKID industrial design studio in Seoul. Robotics LAB integrated it with an automatic control module and mounted it on a Spot robot to measure real-time carbon data within the exhibition hall and to participate in live performances.
In addition, MOON & JEON collaborated with designer Hyung-jin Kim from the design studio Workroom to create a carbon calendar that reinterprets open data from various global cities, including Beijing.
The exhibition will run until February 9, 2025, and will be accompanied by a series of discussions and interactive events aimed at engaging local experts from various sectors and enriching the public's experience, with a focus on our shared future. Additional information regarding public programs will be available on the official website of Hyundai Motorstudio Beijing. https://motorstudio.hyundai.com.cn/beijing/.
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About the Artists
Working as a duo since 2009, MOON Kyungwon & JEON Joonho have been exploring the role of art in a rapidly changing world and the challenges faced by mankind, such as political and economic contradictions, historical conflict and climate change. Their best-known project is ‘News from Nowhere (2012 till now)’, an interdisciplinary and participatory platform that aims to reflect on contemporary society and propose visions for the future by collaborating with experts from diverse fields, including design, science, philosophy, economics and politics. Notable exhibitions include Kassel Documenta 13, German (2012), School of the Art Institute of Chicago, Chicago, USA (2013), the Korean Pavilion at the Venice Biennale, Italy (2015), Migros Museum für Gegenwartskunst, Zurich, Swiss (2015), Tate Liverpool, UK (2018 2019), National Museum of Modern and Contemporary Art, Seoul, Korea (2021–2022), Art Sonje Center, Seoul, Korea (2022), and 21st Century Museum of Contemporary Art, Kanazawa, Japan (2022). MOON Kyungwon is based in Seoul and works as a professor at the College of Art & Design, Ewha Womans University. JEON Joonho lives and works in Busan and Seoul.
About Hyundai Motorstudio
Hyundai Motorstudios are brand experience spaces that reflect the company’s artistic spirit and experimental approach to art, design and technology. This is where ‘motor’, a word used in the automobile industry, and ‘studio’, a word used to describe a space for contemplation and creation, meet in a manner accessible to the public. For more information, please visit https://motorstudio.hyundai.com.cn/beijing/.
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with global museums and cultural organizations, including the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, the Los Angeles County Museum of Art (LACMA), and the Korean Pavilion at the International Art Exhibitions of La Biennale di Venezia. Most recently, Hyundai Motor announced a 10-year partnership with the Whitney Museum of American Art to support the Whitney Biennial and the museum’s newly launched Hyundai Terrace Commission. Hyundai Motor’s own art initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. Our ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem.
Visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about our partnerships and programs.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
