Global unveiling at IAA Mobility 2025.

Concept THREE was unveiled to the world at IAA Mobility 2025 in Munich. As the first compact EV concept in the IONIQ EV family, it’s the next step in our electrification journey – signalling our expansion into a new vehicle category to complement our existing range of midsize and large EVs.

Hyundai Concept THREE on a moon-like surface under a starry sky, with detailed yellow-accented wheels.

Concept THREE embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.

- Xavier Martinet, President and CEO of Hyundai Motor Europe. -

Exploring steel as a sculptural medium.

Concept THREE showcases a bold expression of our Art of Steel design language, capturing emotional sculpting and dynamic forms to redefine the identity of compact EVs. The car’s interior prioritises intuitive design and ergonomic ease, ensuring comfort and focus for the driver while enabling seamless lifestyle integration.
  1. Sketch showing the new Hyundai Concept Car - Concept THREE

    The initial design vision.

    Inspired by the way steel bends and flows, the body features sculpted surfaces, clean intersections and distinctive character lines that emphasise both motion and precision. 

  2. Image showing a front detail of the new Hyundai concept car.

    Art of Steel design language.

    Art of Steel explores the expressive potential of steel. It’s about using our own advanced steel-forming technology to create surfaces and volumes that feel both technical and artistic.

  3. Hyundai Concept THREE in a parking garage, featuring a matte gray finish, yellow-green windows, and neon-accented wheels.

    Reimagining the compact EV.

    Concept THREE is an Aero Hatch – a new typology that reimagines the compact EV silhouette. It combines the compact practicality of a traditional hatchback with aerodynamic efficiency and sporty character.

    Interior of Hyundai Concept THREE showing a futuristic steering wheel with digital displays and mood selection interface.

    Comfortable and customisable.

    The car’s interior prioritises intuitive design and ergonomic ease. Its BYOL (Bring Your Own Lifestyle) modular widgets bring a personal, customisable touch to the interior.

    Who is Mr. Pix?

    Mr. Pix is a symbolic character integrated throughout the car to evoke curiosity and emotional connection, offering playful storytelling through hidden ‘Easter eggs’ and interactive design elements.

    Explore our concept cars.

    1. Hyundai SEVEN a new electric SUV concept car.

      The beauty of N Performance Parts.

      IONIQ 5 N NPX1

    2. Hyundai Prophecy EV concept car.

      A prophecy of timeless beauty.

      Prophecy

    3. Hyundai Concept 45 shown at the Frankfurt Motorshow 2019.

      Paying homage to an iconic Hyundai.

      Concept 45

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