Sustainable mobility

Stealing the spotlight

4 minute read

Electric vehicles have been around for a while, but they’ve never really stolen the spotlight – until now. Launching a new dedicated electric vehicle line-up brand, IONIQ, Hyundai Motor Company has once again teamed up with BTS to release a record that will surely electrify the world.

BTS has broken boundaries across music, fashion, and culture since bursting onto the global stage. The global boyband has made their ambitions clear for the world to see as they have gone about building their empire of adoring fans, delivering a message of positivity and hope.

The group has been prolific in its progress throughout the music business, pursuing positivity and delivering a message of infinite possibilities and potential. It has been a vision very much at the core of the group, but during their rise to global stardom, the band evolved, establishing each member very much as an individual, all with unique personalities and distinct lifestyles.

This appreciation for the power of individuality translates to the world of modern mobility. This desire for experiences that meet individual lifestyles has been translated into Hyundai’s upcoming dedicated EV line-up brand, IONIQ.

Individually we all look for different things in life
but collectively we come together for a better future BTS JIMIN

Chasing my chance

To celebrate the launch of the IONIQ brand, Hyundai collaborated with their global ambassador, BTS, to connect people with electrified individual experiences. The new dedicated EV brand focuses on catering to individual and sustainable lifestyles to protect the environment. In honor of the launch of IONIQ, BTS will release a world-exclusive song, “IONIQ: I’m on it”.

“For this special project, we have all focused on individual moments that are important to us,” explained RM at the shoot of the music video. “For me, time for inner self is extremely important, I believe we all need time for reflection to be able to grow.”