Hyundai Motor Company today highlighted its partnership with FIFA, alongside the unveiling of its new global campaign, "Next Starts Now," at the 2026 New York International Auto Show, ahead of the FIFA World Cup 2026™.
Hyundai Motor North America (HMNA) has been named to Fast Company’s 2026 Most Innovative Companies list, recognizing the company’s leadership in electrification, EV ecosystem development and strategic U.S. manufacturing investment.