(From left) Shri Vijay Chhibber Secretary Ministry of Road transport & Highways; Y K KOO Managing Director Hyundai Motor India Ltd; Hyundai Motor's Brand Ambassador Shah Rukh Khan; Shri Nitin Gadkari Minister for Road transport & Highways and Shipping; Hyun Cho Ambassador of Republic of Korea ; and Dong Woo Lee CEO ROI Visual
Hyundai Motor Launches
‘Safe Move - Traffic Safety Campaign' with
Indian Ministry of Road Transport and Highways
• Hyundai Motor India Ltd. launched CSR initiative ‘Safe Move - Traffic Safety
• Ministry of Road Transport and Highways partners with Hyundai Motor to spread
awareness on road and traffic safety
• Shah Rukh Khan, one of the most famous actors in India, will be the CSR
Ambassador for the campaign
November 30, 2015 - Hyundai Motor India Ltd. (HMIL), the country’s leading car manufacturer and the largest passenger car exporter today launched its CSR (Corporate Social Responsibility) initiative ‘Safe Move - Traffic Safety Campaign' with the Indian Ministry of Road Transport and Highways.
On the occasion of the launch, Y.K. Koo, Managing Director of Hyundai Motor India Ltd. said, “Hyundai Motor is a responsible car manufacturer and India’s most loved car brand. It is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and ‘Traffic Safety Campaign’ is an effort to reach out to children and educate them with best practices of traffic safety."
Hyundai Motor’s CSR activities constitutes of four main pillars – ‘Safe Move, Green Move, Happy Move and Easy Move’. Safe Move is one of the key pillars of Hyundai Motor’s global CSR campaign on Traffic Safety Campaign. Under the aegis of ‘Safe Move’, HMIL along with the Ministry of Road Transport and Highways will promote best practices of road and traffic safety for children.
Brand Ambassador of HMIL, Shah Rukh Khan will be the CSR Ambassador for the Safe Move campaign in India. Khan has been associated with Hyundai Motor since 1998 in India and has played an instrumental role in strengthening the Hyundai brand in India.
The Safe Move - Traffic Safety Campaign educates children on the traffic safety. This initiative will have both online and offline engagement channels.
As part of the initiative, the Robocar Poli animation series along with a message from the Minister of Road Transport and Highways Nitin Gadkari and Hyundai Motor’s CSR Ambassador Shah Rukh Khan will be aired on Hungama TV channel. The series with 26 episodes will be available in English, Hindi and Tamil languages.
Along with the TV airing, School Contact program and RWA (Residential Welfare Association) program have been designed to spread the traffic safety message across multiple cities in India. The School Contact and RWA Contact programs will be initially conducted in 5 major cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.
Shri Vijay Chhibber, Secretary Department of Road Transport, Highways praised the Hyundai Motor initiative. “Such a CSR activity by the auto industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recent the subject matter of discussion at the 2nd World Congress at Brasília,” said Chhibber.
The School Contact Program will reach out to 40 schools in 5 cities. To create a deeper engagement, an interactive board game using flash cards called TruDO will be used to make the program more enjoyable and engaging for school children.
The RWA contact program will also be rolled-out to RWA, comprising over 200 residential units in 5 cities. During these in-depth interactive sessions through games and lessons on traffic, both children and parents will learn the best practices of the traffic safety.
‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on traffic safety has been opened. The website will serve as an exclusive outpost for the ’Safe Move’ program and carry news, animation episodes, online engagements, and contents related to car production, car history and evolution related content as well as registration for various programs under the initiative.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently has ten car models across segments – Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the last 10 years consecutively. To support its growth and expansion plans, HMIL currently has 433 dealers and more than 1,100 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.