Hyundai Motor Models Its Latest Collection At London Fashion Week
• All-New Hyundai Genesis showcased in the UK ahead of on-sale during London
Fashion Week 2015
• Storm Model Management uses All-New Genesis and Hyundai Santa Fes to
chauffeur world-renowned catwalk models around London Fashion Week
• Hyundai Motor UK also partnered with ‘The Apartment’ by providing Santa Fes
for top fashion bloggers from around the globe
London, 25 February 2015 – A fleet of Hyundais strutted their stuff on the streets of London this week as they helped Storm Model Management’s catwalk models, fashion influencers and media to get around London Fashion Week 2015.
The All-New Hyundai Genesis and Hyundai Santa Fe ensured that models were able to travel in high-end comfort and style – as well as giving them the welcome opportunity to rest their feet between a busy schedule of castings, shows and events.
Simon Chambers, Managing Director at Storm Models, said: “The Hyundai vehicles are very stylish and have certainly been turning some heads during this year’s London Fashion Week. I especially like the Genesis which is spacious and luxurious - making it the ideal transport for whisking our girls to all of the shows and events.”
For the third time running, Hyundai Motor UK partnered up with ‘The Apartment’ and provided Santa Fes to chauffer its guest list of top bloggers around London. The Apartment, which was this year based in Covent Garden, is the ultimate hub for the latest fashion, lifestyle and beauty bloggers from around the globe.
Abisola Omole, CEO at The Apartment, said: “It’s really important for the social influencers, who we invite and represent at The Apartment, to arrive in style during London Fashion Week. The Hyundai Santa Fes ensure that this happens and guarantees a comfortable ride.”
Hyundai Motor UK also provided top fashion influencer, Shini Park, with her own Santa Fe to take her to all of the shows. Shini, who was born in Seoul and now London-based, is founder of Cube Collective and the writer behind lifestyle blog, ‘Park & Cube’.
Tony Whitehorn, President and CEO at Hyundai Motor UK, commented: “The style and design of Hyundai vehicles has become a key focus for the brand. London Fashion Week, one the world’s ‘big four’ major shows, is the perfect environment for us to showcase our newest line-up of cars, while helping influential models and media fulfil their busy schedules.
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About Storm Model Management
Storm was founded in 1987 by Sarah Doukas. Storm has 25 years’ experience discovering and developing the careers of some of fashion’s most famous faces.
2006 saw the launch of Storm’s Storm Artist’s division which was set up to run alongside the model agency to source prestige commercial opportunities for clients beyond the fashion industry. Sarah has run the agency since the early days with her brother Simon Chambers. Together they have diversified the business over the years to incorporate brand & licensing opportunities for Storm clients. Throughout the years models and clients have been given guidance and support to enable them to explore other interests and fulfil long term ambitions in film, TV, cookery & writing. Whilst the agency has become a hotbed of creative and influential talent, the importance of finding and developing New Faces lies at the heart of Storm’s philosophy
About The Apartment Global Ltd
Abisola Omole of Abimarvel.com founded the Apartment in 2012 with the aim to create the ultimate destination for social influencers to work and interact with their peers as well as with a range of brands. The Apartment has substantially grown, with the business now having worked with over 50 brands and agencies across fashion, beauty and lifestyle industries.
About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top manufacturers in the UK and last year sold a record 82,159 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.
Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.
Follow us on Twitter @Hyundai_UK_PR
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