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Corporate Information Hyundai Motor Reports Second-Quarter and First-Half 2026 Global Retail Sales Results
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Corporate Information Hyundai Motor Reports Second-Quarter and First-Half 2026 Global Retail Sales Results
SEOUL, July 23, 2026 – Hyundai Motor Company (Hyundai Motor) today announced global retail sales results for the second quarter and first half of 2026, marked by strong customer demand across the Americas and India. Strong hybrid demand, particularly in North America, is driving sales and highlights the strength of the company's flexible powertrain strategy.
Hyundai sold 999,015 units globally in the second quarter and 1,948,377 vehicles in the first half, results the company achieved while managing supply disruptions as well as a volatile global trade and geopolitical environment, which hampered key model production, including Genesis models. Instability in the Middle East, including disruption around the Strait of Hormuz, created supply chain disruptions across several export markets.
Hybrid sales grew 25 percent globally to 353,668 units in the first half. Electrified vehicles (EV, HEV, PHEV) accounted for more than one quarter of total global sales.
According to the Company, “Hyundai Motor is navigating a challenging period, managing through significant disruption, from a highly dynamic trade, energy and geopolitical environment that is reshaping powertrain demand, to supply constraints and global conflicts. Despite the challenges, North America set a sales record in the first half, as well as in hybrid sales, the Americas are growing at double digits in many markets, and India has returned to strong growth. The company's focus remains on giving customers what they want: beautifully designed vehicles with the powertrains they choose, whether that is an EV, a hybrid, or an efficient internal combustion engine. With a strong product pipeline, Hyundai Motor is well positioned for the second half of the year.”
Second-Quarter Highlights
North America led the company's performance with sales of 326,574 units, up 4 percent year-over-year, powered by record hybrid sales. In the United States, Hyundai Motor total sales rose 4 percent to 265,951 units, outpacing industry growth, and Mexico grew 10 percent.
Central and South America was the fastest-growing region in the quarter, up 13 percent year-over-year to 88,214 units, led by Brazil at 13 percent growth and Latin America at 12 percent growth.
Sales in India rose 7 percent to 141,190 units, where demand for Hyundai vehicles was bolstered by a cut in the Goods and Services Tax. Hyundai continues to be one of the most popular brands in that country.
Regional Performance
North America
Total sales in North America continued to grow, outperforming the broader market thanks to record demand for hybrid vehicles. Sales for the first six months of 2026 reached 595,457 units, the best first half in the region's history. Hybrid sales hit an all-time high as customers continued to choose electrified vehicles that fit seamlessly into their daily driving.
In the United States, Hyundai Motor delivered 489,656 units in the first half, up 3 percent, led by the TUCSON, PALISADE, and a deepening hybrid lineup. IONIQ 5 sales rose 9 percent in the first half of 2026. Mexico grew 10 percent in the second quarter, and Canada held steady, both results supported by hybrid demand.
Central and South America
Central and South America was the company's fastest-growing region in the first half of the year, with sales up 11 percent to 161,945 units. Sales for the period were driven by strong growth in Brazil, as Hyundai continued to expand its lineup and strengthen its position across Latin American markets, supported by robust supply from the Korea and India plants.
India
India sold 294,262 units in the first half of the year, a 10 percent increase year-over-year. Hyundai remains one of the top brands in the market, holding a retail share of 11.7 percent. Sales grew despite parts shortages from a component supplier, which temporarily affected production and exports.
Hyundai enters the second half in India with clear momentum, supported by the ramp-up of production at the new Pune plant. India remains central to Hyundai's global growth, both as a high-potential market and as a strategic export hub.
Europe
In Europe, Hyundai delivered 147,443 units in Q2 and 292,888 units in the first half, in a market shaped by an accelerating shift toward small electric vehicles and continued regulatory change. Electrified vehicles remained a relative strength in the region's mix.
Hyundai's forthcoming compact EV, the IONIQ 3, the first dedicated model in that segment for the IONIQ line, is scheduled to debut in Europe this year to meet exactly this demand, with additional launches expected to strengthen the company's position in the second half.
Asia Pacific
Asia Pacific delivered 44,055 units in the second quarter and 90,621 units in the first half, with performance varying across the region. Hybrid demand remained a bright spot even as several markets navigated softer conditions during the period.
Middle East and Africa
The Middle East and Africa region operated in a challenging environment, with second-quarter sales of 61,206 units and first-half sales of 123,443 units. Regional demand and logistics were affected by heightened geopolitical instability, including conflict involving Iran and disruption around the Strait of Hormuz, a critical regional trade artery, as well as by the temporary supply constraints affecting India-sourced exports. Hyundai worked closely with its distributors to manage inventory and logistics through the period and is positioned to recover as conditions stabilize and India-based supply fully normalizes.
China
In China, sales totaled 20,626 units in the second quarter and 47,839 units in the first half, as the company continued to transform its China business in an intensely competitive market. Hyundai is focusing on differentiated, locally developed products, improved operational efficiency, and export opportunities that extend the reach of its China-based production. The company previewed the direction of that strategy with the IONIQ brand launch and the IONIQ V world premiere at the 2026 Beijing Auto Show.
Korea
Sales for the Korea business division totaled 160,052 units in the second quarter and 321,598 units in the first half, reflecting softer consumer sentiment amid the broader economic environment and the timing of model changeovers. Domestic electrified demand remained a bright spot, with EV sales up sharply year-over-year. Hyundai expects the second half to benefit from the launch of the New GRANDEUR, the new AVANTE (ELANTRA), and the new TUCSON, along with continued expansion of its electrified lineup.
Genesis
Genesis sold 39,088 vehicles in the U.S., the brand's strongest first-half performance in the market, driven by sales of the GV70 and GV80 sport-utility vehicles.
Genesis Magma Racing also marked its debut at the 24 Hours of Le Mans, an important step in its high-performance journey. Genesis remains on track toward its 2030 growth objectives, including the launch of its first hybrid models and continued global market expansion.
Pleos Connect Begins Global Rollout
Hyundai Motor Group is beginning the rollout of Pleos Connect, its next-generation infotainment system and the next step in the company's transition to software-defined vehicles. This connected-car hub pairs a mobile-familiar interface with Gleo AI, an integrated voice assistant built on a large-language model. An open app marketplace enables customers to bring additional services and features into the vehicle. Pleos Connect debuted on the new Grandeur sedan in Korea and will feature on the IONIQ 3 EV as the first European model to offer it, with a phased rollout planned across additional new vehicles. Hyundai Motor Group aims to equip approximately 20 million vehicles with Pleos Connect by 2030, with continuous improvement delivered through over-the-air updates.
Second-Quarter 2026 Regional Summary (Total Sales)
| Region | Q2 Units | YoY Change |
|---|---|---|
| North America | 326,574 | 4% |
| Central & South America | 88,214 | 13% |
| India | 141,190 | 7% |
| Europe | 147,443 | −7% |
| Asia Pacific | 44,055 | −11% |
| Middle East & Africa | 61,206 | −17% |
| Korea | 160,052 | −16% |
| China | 20,626 | −33% |
| Others | 9,655 | −32% |
| Global Total | 999,015 | −4% |
First-Half 2026 Regional Summary (Total Sales)
| Region | H1 Units | YoY Change |
|---|---|---|
| North America | 595,457 | 3% |
| Central & South America | 161,945 | 11% |
| India | 294,262 | 10% |
| Europe | 292,888 | −5% |
| Asia Pacific | 90,621 | −7% |
| Middle East & Africa | 123,443 | −20% |
| Korea | 321,598 | −11% |
| China | 47,839 | −20% |
| Others | 20,324 | −21% |
| Global Total | 1,948,377 | −3% |
* Note: Figures reflect total sales. Genesis global sales included in regional totals. All comparisons are year-over-year.
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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