Hyundai Worldwide Global Navigation
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Please use Safari to download the files.
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Electrified Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
BEIJING/SEOUL, April 10, 2026 – Hyundai Motor Company officially launched its all-electric IONIQ lineup brand in China, unveiling two design concept cars at the IONIQ brand launch event in Beijing ahead of Auto China 2026 (‘Beijing Auto Show’) on April 24.
Alongside the concepts, Hyundai Motor presented a strategy aimed at strengthening its position in the Chinese market, expanding the IONIQ brand’s lineup beyond products into a mobility experience.
The two all-electric concept cars developed for China — the VENUS Concept, a trend-setting sedan, and the EARTH Concept, a dependable family SUV — signal the beginning of this new chapter. Both concepts highlight Hyundai Motor’s readiness for China’s new energy vehicle (NEV) market.
“Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers and our genuine commitment to this market. Built on IONIQ’s uncompromising principles of world-class safety and quality, we will soon introduce production models that seamlessly combine the smart driving and smart cabin experiences that Chinese consumers demand.” – Li Fenggang, President at Beijing Hyundai Motor Company
As Hyundai Motor’s dedicated all-electric vehicle lineup brand, IONIQ has quickly become a global benchmark for innovation, design and quality. Built on critically acclaimed models such as the IONIQ 5, IONIQ 6 and IONIQ 9, the EV lineup reflects Hyundai Motor’s advanced electrification capabilities and human-centric mobility vision.
IONIQ’s global excellence is further underscored by multiple industry recognitions, including ‘hat-trick’ victories for the IONIQ 5 and IONIQ 6 at the World Car Awards. High-performance models such as the IONIQ 5 N and IONIQ 6 N have also reinforced the brand’s leadership in electric performance, with IONIQ 6 N most recently named 2026 World Performance Car.
In China, IONIQ will evolve beyond a product lineup into a broader mobility ecosystem tailored to local customers. While maintaining Hyundai Motor’s globally proven standards in safety and quality, IONIQ is being redefined through localized technologies, services and user experiences for China’s fast-evolving NEV market.
As part of this strategy, Hyundai Motor is introducing a unique naming convention tailored for China. Future IONIQ models will be named after ‘planets’, symbolizing how each vehicle orbits around the customer — the central focus of this new IONIQ universe.
The VENUS and EARTH concepts are the first tangible results of Hyundai Motor’s new China strategy, serving as a design ‘barometer’ for future IONIQ production models. Guided by the ethos ‘Lead, don’t follow’, the two concepts feature unique single-curve silhouettes that are instantly recognizable and emotionally distinctive, delivering a lasting and impactful first impression.
VENUS (Iconic Sedan): Inspired by the brightest planet’s timeless beauty, VENUS presents a new icon for sedans.
EARTH (Powerful SUV): Embodying the vitality and biological balance of our home planet, EARTH is a bold and powerful family SUV.
“We chose to be ‘The Origin’. Something entirely new — recognizable at a glance from a distance, with a powerful presence on the road, and delivering what we call a ‘Best in First Impression’. ‘The Origin’ is our declaration: ‘Lead, don’t follow’. It is the point from which our movement begins. Our ambition is to set a new direction.” – Simon Loasby, Senior Vice President and Head of Hyundai Design Center at Hyundai Motor Company
At the event, Hyundai Motor also provided a glimpse into exclusive IONIQ technologies tailored for Chinese customers. Key advancements include the introduction of autonomous driving systems developed with local partners and the adoption of market-specific solutions, such as extended range electric vehicles (EREVs). These technologies reflect Hyundai Motor’s commitment to returning to the market with a truly human-centric philosophy, prioritizing tangible benefits that address the real-world needs of Chinese consumers.
To support this vision, Hyundai Motor has also released an IONIQ brand launch film under the message “Open Your Universe,” further illustrating the brand’s direction.
Further details will be unveiled during Hyundai Motor’s press conference at Auto China 2026 on April 24, at Hall E4 of the China International Exhibition Center (Shunyi Hall) in Beijing.
Sunnah Baek
sunnah.baek@hyundai.com
Global PR Team 2 · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
![[From left] Ingo Böder (CEO/ Managing Director of Nurburging), Joon Park (VP of N Management Group, HMC), Annette Feyh (Head of Brand experience & sports marketing, HMD), Guido Gehlen (Director of Connected Car Services & Charging, Hyundai Connected Mobility GmbH)](/content/dam/hyundai/ww/en/images/newsroom/news-image/2026/03/0316/news-list-thumbnail-0316-2.jpg)
