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Art & Design Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
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Art & Design Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
Art & Design Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
Art & Design Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
Art & Design Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
Hyundai Motor Group and Exploratorium Partner to Inspire Future Innovators with Science Museum in Seoul
SEOUL/SAN FRANCISCO, April 16, 2026 – Hyundai Motor Group (the Group) today announced a long-term partnership with the Exploratorium, San Francisco’s world-renowned museum of science, art and human perception. The collaboration officially launches a plan to build a new, experiential science museum in Seoul.
Aligned in their belief that personal curiosity fosters innovative futures, the two parties have committed to a strategic global partnership aimed at delivering cutting-edge, experiential science programs to the next generation.
Through this partnership, the Group is dedicated to creating a dynamic ecosystem for learning and nurturing the next generation of creative, scientific talent. This new museum is a cornerstone of that long-term vision.
Hyundai Motor Group is committed to addressing new challenges in advanced fields, including mobility and artificial intelligence, to contribute to humanity and future society. The experiential science museum we are creating with the Exploratorium will be a unique hub for science education, delivering experiences that nurture individual curiosity and a spirit of inquiry for a better future.
Executive Chair of Hyundai Motor Group
The Exploratorium is a world-leading institution founded in 1969 by physicist Dr. Frank Oppenheimer. It is celebrated for pioneering the ‘hands-on’ approach to learning, with its inquiry-based philosophy influencing numerous science centers worldwide.
The Exploratorium and Hyundai Motor Group share a commitment to cultivating the human capacities that no machine or technology can replicate: curiosity, discernment, and agency. What we're co-creating in Korea will drive progress for humanity by advancing science learning, literacy, and innovation across Asia and the world.
The Sakurako and William Fisher Executive Director and CEO
The museum, set to open in 2032, will transform the visitor experience through active participation and hands-on engagement. Visitors will navigate an interactive learning environment where they are posed with questions and empowered to discover answers through their own direct exploration and experimentation.
Over the past several years, Hyundai Motor Group and the Exploratorium have worked closely together, sharing insights on education, content and experiential design. Grounded in the Exploratorium’s inquiry-based learning approach, Hyundai Motor Group’s human-centered vision, and the local context of Korea, this collaboration has informed the development of the new museum.
It will be developed around four core principles: Curiosity, Creativity, Community and Collaboration that reflect shared values between two parties.
The museum will also serve as a vibrant ‘science community platform.’ Through close work with local Korean communities, it will help spread a culture of scientific engagement and make science accessible to everyone.
Located within the Group’s Global Business Complex (GBC), the museum is envisioned as a leading science museum in Asia. The Group and the Exploratorium are committed to collaborating to establish this museum as a premier hub for scientific learning and cultural exchange across the region, offering unique science experiences to local residents and international visitors alike.
Dain Kang
di@hyundai.com
Global PR Team 1· Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor and its products can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom
