Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

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Corporate Information Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

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    DOCX / 292 KB Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility
  • (from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group / Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin
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  • (In the middle, from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group, and Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin, with other participants standing in the background during the MOU signing ceremony
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Corporate Information Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

HMG partners with EDB to build up capabilities in low-carbon technologies, including hydrogen
Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

Corporate Information Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

(from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group / Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin
Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

Corporate Information Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

(In the middle, from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group, and Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin, with other participants standing in the background during the MOU signing ceremony
Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility
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Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

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Corporate Information 202511250830
Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility

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  • Joint R&D to deliver extreme-low rolling resistance and high-performance tires using advanced solutions
  • Collaboration to expand virtual development capabilities and Embedded Tire Digital Twin technologies
  • Builds on previous achievements to strengthen technological leadership

SEOUL, November 25, 2025 – Hyundai Motor Group has signed a third memorandum of understanding (MOU) with Michelin to accelerate tire technology innovations that will lead the future mobility market. This agreement continues the partnership established through MOUs signed in 2017 and 2022.

Under the new three-year partnership, the two companies will collaborate on:

  • •  Joint R&D of extreme-low rolling resistance tires to improve fuel efficiency and high-performance tires to enhance handling safety
  • •  Enhancing tire performance for premium EVs, which demand cutting-edge tire technology for high performance, safety, and extended range
  • •  Establishing a virtual tire development system for off-road applications
  • •  Advancing SmartGrip technology to enhance braking performance and efficiency


The collaboration aims to address the evolving demands of electric and autonomous vehicles, including high load capacity, driving performance, and environmental sustainability.




(from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group / Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin
(from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group / Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin 2.7 MB
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Hyundai Motor Group and Michelin Partner to Accelerate Next-Generation Tire Technologies for Future Mobility
(In the middle, from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group, and Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin, with other participants standing in the background during the MOU signing ceremony
1 photos Total 2.7 MB
(from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group / Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin
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"Through the third phase of technological collaboration with Michelin, we expect to achieve tire technology innovations that will lead the future mobility market," said Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group, "By leveraging the specialized capabilities of both companies in mobility and tire technologies, we will utilize advanced solutions.”


The MOU signed in 2017 contributed to the development of tire technologies for the Hyundai IONIQ 5, while the 2022 agreement achieved significant progress in tire wear prediction and braking performance enhancement.


Building on these achievements, Hyundai Motor Group and Michelin aim to accelerate technological innovation and deliver breakthrough tire technologies for future mobility.

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Jihyun Park
pjh85@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company


Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.


More information about Hyundai Motor and its products can be found at:

http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom

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