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Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
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Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Robotics Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
Hyundai Motor Group Releases ‘A Safer Way Home’ Campaign Video Introducing Unmanned Firefighting Robot
SEOUL, March 3, 2026 – Hyundai Motor Group (the Group) today released a video, ‘A Safer Way Home,’ introducing the Unmanned Firefighting Robot — first unveiled and donated to the National Fire Agency at an official ceremony held on February 24, 2026.
The Unmanned Firefighting Robot is an advanced mobility solution designed for deployment in active fire scenes and represents a next-generation disaster response platform created through the cooperation of Hyundai Motor Company, Kia, Hyundai Rotem, Hyundai Mobis and the National Fire Agency. Through this campaign, the Group aims to show the value of robot technology that protects and rescues people.
How Does the Unmanned Firefighting Robot Enhance Firefighter Safety?
The Unmanned Firefighting Robot is preemptively deployed to high-risk fire scenes that are difficult for firefighters to enter due to risks of collapse, explosion, high temperatures, toxic gas or dense smoke. It remotely identifies and assesses the situation, approaches the fire’s source and directly extinguishes the blaze. By tackling dangerous situations in place of people, the robot ultimately protects the lives and safety of firefighters and citizens.
What Does the Campaign Video Show?
The campaign video delivers a raw, vivid message featuring the voices, photos and actual field footage of active-duty firefighters explaining the dangers of their missions. Im Pal Soon, a rescue team leader from the Central 119 Rescue Headquarters who operates the Unmanned Firefighting Robots, appears in the video and provides narration, adding to the message’s sincerity.
The video also includes footage from a factory fire tackled by an Unmanned Firefighting Robot in North Chungcheong Province, South Korea, on January 30. This marked the first real-world use case for the technology, demonstrating its practicality and field-readiness.
What are the Robot’s Key Features and Capabilities?
The Unmanned Firefighting Robot — based on ‘HR-SHERPA’, a multi-purpose unmanned vehicle developed for military use — integrates ‘unmanned electrification technology’ with remote operation, vision enhancement, and a thermal management package. To operate in high-temperature environments, its body features a self-spraying water-cooling system and insulation structure, providing heat resistance of up to 800 degrees Celsius — supporting safe operation of its battery and electric control systems.
Key technologies include:
The Unmanned Firefighting Robot is more than just a fire suppression tool; its core value lies in its function as a ‘data acquisition platform’ that digitizes disaster scenes. In the future, it is expected to evolve into a more advanced ‘fire response platform’ by continuously using machine learning to analyze on-site data such as smoke volume, fire scale and temperature.
The future vision shared by the Group, the National Fire Agency and the National Fire Research Institute is the introduction of a fully autonomous system. The plan is to advance the platform into a ‘true unmanned firefighting robot’ that, upon deployment, can independently assess situations, analyze the fire’s origin and suppression priorities, and calculate the most efficient method to extinguish the blaze on its own.
“The true value of this robot is not merely its heat resistance or fire suppression power, but its role as a ‘Physical AI’ that operates in actual disaster sites. In extreme environments where firefighters cannot enter, it will collect and learn from real-world operational data to develop into a sophisticated disaster response platform. This will usher in an era of hybrid convergence where humans and robots overcome their respective limitations, marking a ‘paradigm shift for AI in firefighting.’” – Seung-ryong Kim, Acting Commissioner of the National Fire Agency
Hyundai Motor Group aims to enhance firefighter safety by deploying unmanned firefighting robots capable of entering hazardous environments ahead of human responders. The Group plans to continue advancing related technologies and expanding support to strengthen on site response capabilities, positioning itself as a reliable partner for the firefighters who protect communities.
The National Fire Agency anticipates that the jointly developed unmanned firefighting robot will play a significant role in areas where firefighter access is limited, contributing to more effective field operations. The Agency intends to continue modernizing and upgrading firefighting equipment to improve safety and operational efficiency in disaster situations.
This campaign video serves as a tangible result of the joint research and development collaboration between the Group and the National Fire Agency, highlighting the benefits of the Unmanned Firefighting Robot. The technology aligns with the Group’s broader mobility vision of making all movements in the world safer and more efficient.
Meanwhile, the Group continues its technological support and solidarity for uniformed heroes in Korea through various initiatives. These include the ‘10M March’ campaign showcasing the benefits of ‘X-ble MEX’ for injured soldiers, the Hydrogen Fuel Cell Support Bus for firefighters’ rest, and the digitization of records of independence activists.
Hangmo Cho
hangmo.cho@hyundai.com
Global PR Team 1 · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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