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Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

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Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

  • Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo
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Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo
Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars with New York City skyline
Art cars with New York City skyline

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars on road tour in New York City
Art cars on road tour in New York City

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

IONIQ 5 art car on Franklin D. Roosevelt East River Drive
IONIQ 5 art car on Franklin D. Roosevelt East River Drive

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Genesis House New York
Art cars at Genesis House New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Genesis House New York
Art cars at Genesis House New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York

Business Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

Art cars at Times Square, New York
Art cars at Times Square, New York
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Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

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Business 202309180830
Hyundai Motor Group Showcases Art Cars in New York City Supporting Busan’s Bid for the 2030 World Expo

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  • Hyundai Motor Group to display art cars in key landmarks in New York City including Genesis House New York to support Busan’s bid for the 2030 World Expo
  • The art cars to go on a captivating journey through the bustling streets of New York, during the UN General Assembly High-level Week 2023
  • The art cars, including Hyundai Motor’s IONIQ 5 and IONIQ 6 all-electric models and Genesis luxury brand’s Electrified G80 sedan, feature graffiti designs inspired by Busan’s vibrant spirit
Genesis Electrified G80 sedan (center), Hyundai IONIQ 6 (left) and IONIQ 5 (right) show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo at Hudson County, New Jersey, with a New York City skyline in the background

SEOUL/NEW YORK, September 18, 2023 – Hyundai Motor Group (the Group) today announced an upcoming exhibition and road tour of total 20 art cars in New York City to support the South Korean city of Busan’s bid to host the 2030 World Expo.


The Group will display a fleet of art cars featuring Hyundai Motor’s IONIQ 5 and IONIQ 6 all-electric models as well as Genesis luxury brand’s Electrified G80 sedan. These models, wrapped in graffiti artwork created by renowned Korean artist ‘JAY FLOW1),’ will showcase the vibrant spirit of Busan through colorful designs depicting the city’s icons and the slogan ‘BUSAN is Ready.’

  • JAYFLOW is a graffiti writer, an illustrator and the art director of STIGMA. JAYFLOW, who is a member of  STICK UP KIDS, is currently working actively inside and outside of the country. He’s also working on variety of artworks influenced by sub culture based on graffiti.


    Please visit http://jay-flow.com/ for more info.

Genesis Electrified G80 sedan (center), Hyundai IONIQ 6 (left) and IONIQ 5 (right) art cars drive down the streets of New York City in a fleet with promotional wrappings to show Busan's bid to host the 2030 World Expo
Hyundai's IONIQ 5 art car shows a side body wrapping that says "BUSAN Is Ready" driving along the Franklin D. Roosevelt East River Drive, New York, with the Manhattan Bridge and Brooklyn Bridge in the background
Two Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Three Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo.
Genesis Electrified G80 sedan (center), Hyundai IONIQ 6 (left) and IONIQ 5 (right) art cars drive down the streets of New York City in a fleet with promotional wrappings to show Busan's bid to host the 2030 World Expo JPG 4 MB
Hyundai's IONIQ 5 art car shows a side body wrapping that says "BUSAN Is Ready" driving along the Franklin D. Roosevelt East River Drive, New York, with the Manhattan Bridge and Brooklyn Bridge in the background JPG 4.4 MB
Two Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo JPG 4.1 MB
Three Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo. JPG 4.4 MB
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Art cars in New York City
Art cars in New York City
Art cars in New York City
Art cars in New York City
Genesis Electrified G80 sedan (center), Hyundai IONIQ 6 (left) and IONIQ 5 (right) art cars drive down the streets of New York City in a fleet with promotional wrappings to show Busan's bid to host the 2030 World Expo
Hyundai's IONIQ 5 art car shows a side body wrapping that says "BUSAN Is Ready" driving along the Franklin D. Roosevelt East River Drive, New York, with the Manhattan Bridge and Brooklyn Bridge in the background
Two Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Three Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo.
4 photos Total 16.9 MB
Genesis Electrified G80 sedan (center), Hyundai IONIQ 6 (left) and IONIQ 5 (right) art cars drive down the streets of New York City in a fleet with promotional wrappings to show Busan's bid to host the 2030 World Expo Hyundai's IONIQ 5 art car shows a side body wrapping that says "BUSAN Is Ready" driving along the Franklin D. Roosevelt East River Drive, New York, with the Manhattan Bridge and Brooklyn Bridge in the background Two Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo Three Genesis Electrified G80 sedans exhibited at the front of Genesis House New York show graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo.
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Coinciding with the highly anticipated UN General Assembly High-level Week 2023, the art car exhibition and road tour will run from September 17–22. The Group plans to hold the art car exhibition at the Genesis House New York2), located in the cultural and artistic hub of Manhattan's Meatpacking District, and key New York landmarks including Times Square.


The art cars will also go on a captivating journey through the bustling streets of New York City, allowing visiting global leaders, tourists, and residents to witness the beauty of Busan’s culture, progressive mindset, and city’s readiness to host the 2030 World Expo.

  • A Nuanced Space for Those Who Gather


    Poised to be an iconic destination in the Meatpacking District, Genesis House celebrates elevated living through rich surroundings and intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and the impressive collection of Genesis luxury vehicles.


    For more info, visit https://www.genesishouse.com/us/en/nyc/index.html

Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Times Square, New York, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body.
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body.
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Times Square, New York, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo JPG 4.6 MB
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body. JPG 3.8 MB
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body. JPG 3.7 MB
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo JPG 9.7 MB
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo JPG 13.8 MB
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Art cars at Times Square
Art cars at Times Square
Art cars at Times Square
Art cars at Times Square
Art cars at Times Square
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Times Square, New York, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body.
Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body.
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
5 photos Total 35.6 MB
Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Times Square, New York, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body. Hyundai IONIQ 6 art car exhibited at Times Square, New York, shows graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo on its side body. Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo Hyundai IONIQ 5 (left) and IONIQ 6 (right) art cars are exhibited at Duffy Square, a majora major landmark in Times Square, showing graffiti artwork and the slogan to promote Busan's bid to host the 2030 World Expo
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The Group is actively supporting and generating global support for Busan in its bid for the Expo. This includes deploying art cars in major cities worldwide, conducting bid support activities at international events and emphasizing Busan’s commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegations.


Following the successful unveiling of art cars in Jakarta, Indonesia, during the ASEAN Summit and in New Delhi, India, during G20-related events last week, Busan’s bid for the 2030 World Expo gained significant international attention. The artwork received global acclaim, further bolstering support for Busan’s bid.


As part of its efforts to garner global support for Busan’s bid to host the 2030 World Expo, the Group also published over 80 pieces of content, including short-form videos and infographics for social media, promoting Busan as the ideal host city. In particular, two series of promotional videos created in collaboration with Busan citizens and foreigners in Korea, achieved over 100 million global views within three months of their release in June, significantly boosting international support for Busan’s bid.

Seohyeon Kim

Global PR Strategy & Planning · Hyundai Motor Company

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai


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