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Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
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Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
Business Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
Hyundai Motor Introduces First Global Pilot of ‘Shucle’ Demand-Responsive Transport Platform in Hungary
GÖDÖLLŐ/SEOUL, August 4, 2025 – Hyundai Motor Company is introducing its ‘Shucle’ demand-responsive transport (DRT) platform in the city of Gödöllő, Hungary, as part of the Economic Innovation Partnership Program (EIPP). This initiative marks the platform’s first international deployment and the initial step toward global expansion.
The pilot project, officially launched at a ceremony on July 31 in Gödöllő, includes a 12-week operational phase running from August 18 to October 31, 2025. The Shucle platform will integrate two DRT vehicles into the city’s public transportation network, which currently operates five buses across 12 routes. The new system aims to improve wait times and operational efficiency while enhancing transportation accessibility for residents by matching supply to passenger demand in real time.
Shucle is a mobility platform that leverages artificial intelligence (AI) to optimize vehicle operations based on real-time passenger demand. The system enables dynamic route adjustments and flexible ridesharing to ensure an accessible and reliable transport solution for urban communities and underserved areas. Also, by minimizing empty runs and maximizing vehicle utilization, Shucle helps lower gas emissions, offering a sustainable alternative to traditional transportation systems.
The pilot project is part of the broader EIPP initiative, jointly led by Korea’s Ministry of Economy and Finance and the Korea Development Institute (KDI). The initiative aims to foster collaboration between the public and private sectors to build a sustainable future mobility ecosystem in Hungary and support the country’s carbon neutrality goals.
Hyundai Motor is working with the local operators in Gödöllő to design the DRT service and optimize the Shucle platform for local conditions to enhance mobility for residents. Hyundai Motor’s role as a technology partner underscores its commitment to global mobility innovation and sustainable development.
We have high expectations for this pilot project, which aims to reduce costs and introduce innovative ideas. We are truly pleased to have this valuable opportunity.
Mayor of Municipality of Gödöllő, Hungary
In the era of digital economic transition, we must closely connect domestic and international, public and private sectors, as well as knowledge and capital from the perspective of a global innovation ecosystem. The pilot demand-responsive transport project in Hungary is a representative example of such cooperation.
Senior Vice President and Chief Management Officer at KDI
We hope the Shucle platform will contribute to revitalizing the transportation system in Gödöllő, Hungary, by offering more flexible and responsive mobility options. We also see this pilot as a meaningful step toward expanding Shucle globally as a next-generation smart mobility solution.
Vice President and Head of Mobility Business Group at Hyundai Motor Group
The launch event in Gödöllő was attended by several distinguished guests, including:
The success of this pilot will serve as the foundation for further deployment of the Shucle platform in other regions of Hungary and additional global markets. Shucle has already proven its effectiveness in Korea, where it has been utilized to improve mobility services in urban and suburban areas since 2021.
In addition to the pilot project, Hyundai Motor is taking part in the European Union’s Driving Urban Transitions (DUT) partnership — a multilateral research initiative involving Korean and European stakeholders from business, academia and government. Through this collaboration, the company aims to develop business models of DRT service and explore its applicability in key European cities and global markets.
Learn more about how Shucle is transforming smart mobility at https://www.shucle.com/en/home/.
Daehyun Shin
[email protected]
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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